Elena Lewis

1 month ago | campaignlive.com | Elena Lewis |Cecilia Garzella

EssenceMediacom has taken the lead among media shops in the first global new-business rankings of 2025. The agency secured $165.4m in Campaign Red’s measure of net new-business billings (which now includes wins minus losses, but not retentions – see below for more details) for the year to date, according to preliminary data from COMvergence.

1 month ago | campaignlive.com | Elena Lewis |Jamie Rossouw

German-based independent agency Pilot took the top spot in the first indie new-business league of the year. Pilot won $42.3m in Campaign Red’s new measure of net new-business billings (which now excludes retentions – see more details at the bottom) for the year to date, according to preliminary data from COMvergence. Pilot’s big win was digital transformation company Ionos, worth $58m, in February.