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Jun 19, 2024 | 
bizcommunity.com | Janet Berger
Following the 2023 launch of its in-house multimedia agency, Reddish Blue, New Media has unveiled The Video of Things. This comprehensive trends report, a collaborative effort between Reddish Blue and New Media’s Research & Insights division, leverages New Media’s 25 years of content marketing experience to deliver unique insights into the ever-evolving world of moving content.
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May 8, 2024 | 
bizcommunity.com | Danette Breitenbach |Brendan Seery |Judith Middleton |Janet Berger
Katy Katopodis has been appointed as an independent member of the Public Relations Consultants Association’s (PRCA) Ethics & Practices (E&P) Board. This follows the recent appointments of Dustin Chick, partner and managing director at Razor PR, Bridget von Holdt, co-market lead and managing director at BCW Africa, and Adam Hunter, managing director of Hook Line & Sinker to the PRCA’s Ethics & Practices Network.
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Apr 24, 2024 | 
bizcommunity.com | Janet Berger
In today's hyper-connected reality, consumers yearn for authenticity and emotional resonance in the content they consume. According to renowned leaders in the marketing and advertising industry, Motsepe Advertising, the real power to connect with your customers lies in storytelling, simplicity, and sophistication. “It's not just about brands wanting to connect with customers; it's a two-way street,” said Gee Motsepe, managing director at Motsepe Advertising.
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Apr 15, 2024 | 
bizcommunity.com | Danette Breitenbach |Brendan Seery |Judith Middleton |Janet Berger
The 2024 African Sabre Awards winners include multiple awards for several South African PR agencies, with Razor PR being the big winner with five trophies, Clockwork and Ogilvy winning three awards a piece, and Tribeca Public Relations winning two awards.
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Apr 9, 2024 | 
bizcommunity.com | Jaime-Lee Jacobs |Bukhobethu Matyeni |Danette Breitenbach |Janet Berger
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Holy Rosary School for Girls in Johannesburg has just completed a voluntary 40-day phone-free challenge that encouraged Grade 1 to 7 pupils to abstain from using their smartphones. Source: Supplied. Holy Rosary pupils with principal Meerholz. The initiative took place from 14 February to 31 March during the month of Lent.
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Apr 8, 2024 | 
bizcommunity.com | Janet Berger
PR is crucial for sustainability in South Africa's challenging business climate, where cost-saving is vital and confidence is low. However, limited budgets such as positive media coverage, can often hamper desired outcomes. So, how can you make sure that your PR investment is maximised? Traditionally, PR agencies charge based on the hours worked, tied to a retainer. But in today's economic climate, it’s worth re-evaluating this approach.
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Apr 5, 2024 | 
bizcommunity.com | Janet Berger |Danette Breitenbach |Karabo Ledwaba
According to Hootsuite’s recently launched Social Media Consumer Report 2024, marketers are getting it wrong when building relationships with consumers online through social media. The findings clearly explain what resonates and what falls flat, offering valuable insights on critical aspects and helping brands foster engaging relationships with target audiences. The common issues cited include “making assumptions about your audi¬ence on social—who they are, how they behave, and what they want.
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Apr 5, 2024 | 
bizcommunity.com | Danette Breitenbach |Mongezi Mtati |Janet Berger
Photographer Lungisani Mjaji, who captured a beautiful picture of his niece, smiling and holding a loaf of Albany bread that went viral last year has hit out at the brand on social media, despite acknowledging that he had no agreement with Albany in a subsequent article in Sunday World.
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Apr 4, 2024 | 
bizcommunity.com | Danette Breitenbach |Karabo Ledwaba |Janet Berger |Lindsay Manuel
The Loeries number one ranked middle-sized agency on the African continent, The Odd Number, has expanded its creative leadership team with Senzo Xulu who joins as digital creative director and Bongiwe Neema Nouse who moves into the role of integrated creative director. Image supplied. From left to right: Terry McKenna, Thabang ‘Tipi’ Manyelo (back), Bongiwe Neema Nouse (front), Sibusiso Sitole, Senzo XuluBringing digital expertiseXulu joins the agency to lead team of dynamic digital specialists.
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Mar 28, 2024 | 
bizcommunity.ug | Janet Berger |Duncan Miriri |Karabo Ledwaba
The IAB Bookmark Awards has announced the chairs and members of its nine jury panels for 2024. Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this yearThe ninth jury panel, Marketing Craft, is a new addition to the Awards and joins the other panels, Publishers; Innovative Engineers; Builders; Marketers; Performance Marketing; Social, Community & Influencer Marketing; Youth Action and Special Honours that make up the Bookmarks.
