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Nov 27, 2024 | 
bbrief.co.za | Judith Middleton
Judith Middleton | CEO | DUO Marketing + Communications | mail me |Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition. As a consequence, technology companies need a strong public relations (PR) strategy. This strategy should boost awareness, differentiate, and amplify their credibility. However, choosing the right PR agency is crucial.
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Jun 26, 2024 | 
bizmag.co.za | Judith Middleton |Heidi Kruger
While many businesses understand the importance of public relations to ensure their brand is positioned correctly with their target audience, some become impatient and demand leads. This has frustrated many a PR professional since time immemorial. However PR and lead generation need not be mutually exclusive, and a good communications agency can take a business on a journey from pure-play PR to a state where PR supports effective lead generation.
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May 27, 2024 | 
themediaonline.co.za | Judith Middleton
Mukuru has helped underserved and unbanked customers along a journey of embracing digital financial solutions for two decades.
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May 14, 2024 | 
bizcommunity.ug | Cathlen Fourie |Judith Middleton |Jg Bezuidenhout |Louise Robinson
In the ever-evolving landscape of technology, where innovation is constant and competition is fierce, companies are continually striving to stay ahead of the curve. While groundbreaking products and services are essential, success hinges on more than just innovation. It requires a strategic sales approach and a robust lead generation process. However, many technology companies encounter a significant hurdle along the way: insufficient HR headcount to meet ambitious sales targets.
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May 8, 2024 | 
bizcommunity.com | Danette Breitenbach |Brendan Seery |Judith Middleton |Janet Berger
Katy Katopodis has been appointed as an independent member of the Public Relations Consultants Association’s (PRCA) Ethics & Practices (E&P) Board. This follows the recent appointments of Dustin Chick, partner and managing director at Razor PR, Bridget von Holdt, co-market lead and managing director at BCW Africa, and Adam Hunter, managing director of Hook Line & Sinker to the PRCA’s Ethics & Practices Network.
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May 2, 2024 | 
bizcommunity.com | Tania Broughton |Lindsey Schutters |Judith Middleton
As the world gears up for a pivotal election year in 2024, South Africa is preparing to hold its 7th democratic elections on 29 May, marking the country’s 30th anniversary of democracy. In a bid to ensure the integrity of these elections, Google has announced a series of measures aimed at providing voters with high-quality information, protecting its platforms from misuse, and offering campaigns top-tier security tools and training.
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Apr 25, 2024 | 
bizcommunity.com | Lindsey Schutters |Karabo Ledwaba |Judith Middleton
WPP’s first quarter of 2024 financial results align with performance expectations, reflecting the toughest comparator of the year, says Mark Read, chief executive officer of WPP. Source: © 123rf 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 lossesQ1 revenue was down 1.4% and LFL revenue was up 2.1%.
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Apr 24, 2024 | 
bizcommunity.com | Danette Breitenbach |Lindsey Schutters |Karabo Ledwaba |Judith Middleton
Parusha Partab has been appointed the first chief strategy officer of the newly formed VML South Africa. Parusha Partab, VML SA's first chief strategy officer, is challenging the commonplace notion of strategy (Image supplied)Last year WPP announced the merger of Wunderman Thompson and VMLY&R (globally) to form VML, operational from 1 January 2024.
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Apr 18, 2024 | 
bizcommunity.com | Danette Breitenbach |Brendan Seery |Judith Middleton
Razor PR was named the Africa Consultancy of the Year at the Provoke Media 2024 EMEA Consultancies of the Year. Retroviral was the top South African agency winning two Sabre Awards. Source: © Provoke Media Provoke Media The 2024 EMEA Sabre Award winners have been announcedThe Awards all took place in London last night, 17 April. Also presented on the evening were the 2024 EMEA IN2 Sabre Awards winners where Razor PR A new era of Talkabilty was named Agency of the Future.
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Apr 17, 2024 | 
duomarketing.co.za | Judith Middleton
CAPE TOWN – Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content in the magazine, and the subsequent fallout including its CEO being fired and a missed license payment – has recently received a lifeline in the form of a new publisher in Minute Media.
