Jani Kelloniemi

May 29, 2024 | bain.com | Jani Kelloniemi |Herbert Blum |Danielle Stekelenburg |Glyn Truscott

It’s hard to imagine a business overlooking or underinvesting in a market that has about 400 million potential customers worldwide, an 8% annual revenue growth rate, wide profit margins, and relatively manageable service costs. And yet, that’s the case for many telecommunications companies when it comes to their small- and medium-sized business customers. It’s a big opportunity.