Jarrod Gingras

2 weeks ago | realstorygroup.com | Jarrod Gingras

Why do major analyst firms often mislead enterprise tech buyers—by favoring big vendors, recycle outdated ideas, and create hype-driven, nonsensical categories? Drawing from our experience on the buyer's side of the table, we'll break down the conflicts of interest baked into the analyst model, then explain how enterprise MarTech leaders can cut through the noise, and make smarter decisions.

1 month ago | realstorygroup.com | Jarrod Gingras

It seems like every MarTech vendor now boasts of getting "agentified". But what does this really mean? Surely MarTech teams can benefit from AI agent services, but how mature are the offerings and how realistic are the use cases as of today? Watch a crack team of analysts from RSG give a rapid tour of what AI agents can and cannot do across your MarTech stack. You've seen the hype; now get the real story.

1 month ago | realstorygroup.com | Jarrod Gingras

It seems like every MarTech vendor now boasts of getting "agentified." But what does this really mean? Surely MarTech teams can benefit from AI agent services, but how mature are the offerings and how realistic are the use cases as of today? Join a crack team of analysts from RSG for a rapid tour of what AI agents can and cannot do across your MarTech stack. You've seen the hype; now get the real story.

1 month ago | realstorygroup.com | Jarrod Gingras

I hope you can join me for two full days of real-world case studies, interactive panels, workshops, roundtables, tutorials, live Q&A at Henry Stewart’s DAM Europe 2025. This is a perfect chance to get your questions answered by the experts and network with DAM practitioners from many fantastic organizations. In addition to a session on Selecting the Right DAM to Get You to DAM 4.0, don’t miss Six Reasons Why Your DAM is Even More Important in the Age of AI.

1 month ago | realstorygroup.com | Jarrod Gingras

RSG's new podcast continues with the provocative concept of "legless" architecture — a strategic shift that goes beyond decoupling content from channels ("headless") to redefining the foundation of your entire MarTech stack. Hear how enterprises are moving from bloated, channel-specific platforms to leaner, more scalable engagement layers powered by three core pillars: omnichannel content, data, and decisioning. Learn what it takes to build a future-ready stack.