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1 week ago | 
realstorygroup.com | Jarrod Gingras
It seems like every MarTech vendor now boasts of getting "agentified". But what does this really mean? Surely MarTech teams can benefit from AI agent services, but how mature are the offerings and how realistic are the use cases as of today? Watch a crack team of analysts from RSG give a rapid tour of what AI agents can and cannot do across your MarTech stack. You've seen the hype; now get the real story.
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2 weeks ago | 
realstorygroup.com | Jarrod Gingras
It seems like every MarTech vendor now boasts of getting "agentified." But what does this really mean? Surely MarTech teams can benefit from AI agent services, but how mature are the offerings and how realistic are the use cases as of today? Join a crack team of analysts from RSG for a rapid tour of what AI agents can and cannot do across your MarTech stack. You've seen the hype; now get the real story.
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4 weeks ago | 
realstorygroup.com | Jarrod Gingras
I hope you can join me for two full days of real-world case studies, interactive panels, workshops, roundtables, tutorials, live Q&A at Henry Stewart’s DAM Europe 2025. This is a perfect chance to get your questions answered by the experts and network with DAM practitioners from many fantastic organizations. In addition to a session on Selecting the Right DAM to Get You to DAM 4.0, don’t miss Six Reasons Why Your DAM is Even More Important in the Age of AI.
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1 month ago | 
realstorygroup.com | Jarrod Gingras
RSG's new podcast continues with the provocative concept of "legless" architecture — a strategic shift that goes beyond decoupling content from channels ("headless") to redefining the foundation of your entire MarTech stack. Hear how enterprises are moving from bloated, channel-specific platforms to leaner, more scalable engagement layers powered by three core pillars: omnichannel content, data, and decisioning. Learn what it takes to build a future-ready stack.
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1 month ago | 
realstorygroup.com | Jarrod Gingras
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1 month ago | 
realstorygroup.com | Jarrod Gingras
This no-BS podcast cuts through the hype to bring you the "real" stories behind marketing technology. Hear about hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of "headless" platforms to smart selection strategies and tech stacks that actually deliver, nothing's off-limits. If you're tired of vendor spin and seek unfiltered advice, you've come to the right place.
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1 month ago | 
realstorygroup.com | Jarrod Gingras
In the last decade of Real Story Group's coverage of the Digital Asset Management (DAM) marketplace, we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. The DAM universe is now segmented into four distinct categories that we label DAM 1.0, 2.0, 3.0, and 4.0.Enterprises typically want to move themselves along this spectrum, albeit to varying degrees and with different sorts of business cases.
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2 months ago | 
realstorygroup.com | Jarrod Gingras
As enterprises increasingly adopt artificial intelligence (AI) to streamline operations, enhance decision-making, and improve customer experiences, the role of human oversight remains crucial. You’ve probably heard of "Human in the Loop" approaches where human intervention gets integrated into the AI workflow, improving accuracy, fairness, and ethical decision-making.
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Feb 24, 2025 | 
realstorygroup.com | Jarrod Gingras
With content creation surging across industries and digital experiences driving customer engagement, Digital Asset Management (DAM) systems are shaping the future of digital operations: from enabling collaboration and scaling personalized content strategies, to supporting emerging technologies like AI.
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Feb 19, 2025 | 
realstorygroup.com | Jarrod Gingras
Atlanta is a hotbed of industry and over the next few weeks it will be the host to several great discussions around today's realities and the future promises of Marketing Technology. If you are in Atlanta or plan to be in Atlanta, we would love for you to join these conversations with us!1. Technology Association of Georgia's Marketing Society Presents: What's Next in MarTech?
