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1 month ago | 
realstorygroup.com | Jarrod Gingras
As enterprises increasingly adopt artificial intelligence (AI) to streamline operations, enhance decision-making, and improve customer experiences, the role of human oversight remains crucial. You’ve probably heard of "Human in the Loop" approaches where human intervention gets integrated into the AI workflow, improving accuracy, fairness, and ethical decision-making.
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1 month ago | 
realstorygroup.com | Jarrod Gingras
With content creation surging across industries and digital experiences driving customer engagement, Digital Asset Management (DAM) systems are shaping the future of digital operations: from enabling collaboration and scaling personalized content strategies, to supporting emerging technologies like AI.
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2 months ago | 
realstorygroup.com | Jarrod Gingras
Atlanta is a hotbed of industry and over the next few weeks it will be the host to several great discussions around today's realities and the future promises of Marketing Technology. If you are in Atlanta or plan to be in Atlanta, we would love for you to join these conversations with us!1. Technology Association of Georgia's Marketing Society Presents: What's Next in MarTech?
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Jan 15, 2025 | 
realstorygroup.com | Jarrod Gingras
I'm really excited to announce that Scott Simmons has joined Real Story Group as Principal Analyst. With over 25 years of expertise in marketing technology (MarTech) strategy, delivery, and implementation, Scott brings a wealth of knowledge and experience to our team. Throughout his career, Scott has led large, cross-functional teams in delivering innovative marketing technology solutions for Fortune 500 clients.
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Aug 7, 2024 | 
realstorygroup.com | Jarrod Gingras
As we gear up for the last quarter of the year, several exciting industry-related events are on the horizon. These events promise to offer valuable insights, networking opportunities, and the latest trends in Digital Asset Management (DAM) and creative technology.
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Apr 29, 2024 | 
realstorygroup.com | Jarrod Gingras
📅 Date: June 12, 2024⏰ Time: 10 AM - 2:30 PM EDTApply here ➤In an era where data drives decisions, the CDP Symposium 2024 promises to be a pivotal event for enterprise leaders seeking to navigate the complex landscape of customer data management. RSG's virtual symposium will bring together your peers to share their experiences and insights. What to ExpectAt the CDP Symposium 2024, you'll get the real story. Say goodbye to sales pitches and hello to real-world stories.
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Apr 2, 2024 | 
realstorygroup.com | Jarrod Gingras
As enterprises look to feed their personalization and Next Best Action ambitions with relevant content, more pressure is getting placed on traditional creative processes. Leadership is asking for more content, faster content, and cheaper content. While not a new technology space, we’ve recently observed a renewed focus on "Creative Technologies" to speed and enhance enterprise content pipelines.
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Mar 18, 2024 | 
realstorygroup.com | Jarrod Gingras
The term "Composable Customer Data Platforms (CDPs)" has gotten buzzy lately. But amidst industry jargon and marketing hype, it's crucial to pause and dissect what this really means for businesses and marketers alike. That's where RSG comes in... Register here ➤ Understanding Composability in CDPsThe concept of a composable CDP refers to a flexible, modular, and customizable platform, enabling organizations to tailor their customer data management systems to their specific needs.
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Mar 4, 2024 | 
realstorygroup.com | Jarrod Gingras
As AI begins to shape MarTech landscapes, enterprises are taking a fresh look at customer journey orchestration. The upcoming webinar, "The Future of Journey Orchestration in an AI World," scheduled for March 13, 2024, at 1:00 PM, offers a fast-paced, clear-eyed look at this critical intersection. Register Now ➤What to Expect from the WebinarHosted by RSG founder Tony Byrne, this 30-minute session will critique the evolving relationship between AI and journey orchestration.
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Feb 13, 2024 | 
realstorygroup.com | Jarrod Gingras
Growing pains in the CDP marketplace have beguiled participants and observers alike. But have CDPs reached a tipping point? Join us for a March 6 webinar "CDP Trends to Watch in 2024,"to find out. About the WebinarWe'll shed light on the latest trends, challenges, and opportunities in the CDP industry. This session will delve into what's new in the CDP space, what's working, what's not, including a critical review of "composable CDPs."Register here ➤Why Attend?
