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2 weeks ago | 
realstorygroup.com | Jarrod Gingras
RSG's new podcast continues with the provocative concept of "legless" architecture — a strategic shift that goes beyond decoupling content from channels ("headless") to redefining the foundation of your entire MarTech stack. Hear how enterprises are moving from bloated, channel-specific platforms to leaner, more scalable engagement layers powered by three core pillars: omnichannel content, data, and decisioning. Learn what it takes to build a future-ready stack.
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2 weeks ago | 
realstorygroup.com | Jarrod Gingras
This content is currently unavailable. Other Customer Data Platforms
posts
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2 weeks ago | 
realstorygroup.com | Jarrod Gingras
This no-BS podcast cuts through the hype to bring you the "real" stories behind marketing technology. Hear about hard-won lessons, sharp insights, and candid takes from the buyer’s side of the table. From vendor bullying and the pitfalls of "headless" platforms to smart selection strategies and tech stacks that actually deliver, nothing's off-limits. If you're tired of vendor spin and seek unfiltered advice, you've come to the right place.
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3 weeks ago | 
realstorygroup.com | Jarrod Gingras
In the last decade of Real Story Group's coverage of the Digital Asset Management (DAM) marketplace, we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. The DAM universe is now segmented into four distinct categories that we label DAM 1.0, 2.0, 3.0, and 4.0.Enterprises typically want to move themselves along this spectrum, albeit to varying degrees and with different sorts of business cases.
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2 months ago | 
realstorygroup.com | Jarrod Gingras
As enterprises increasingly adopt artificial intelligence (AI) to streamline operations, enhance decision-making, and improve customer experiences, the role of human oversight remains crucial. You’ve probably heard of "Human in the Loop" approaches where human intervention gets integrated into the AI workflow, improving accuracy, fairness, and ethical decision-making.
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2 months ago | 
realstorygroup.com | Jarrod Gingras
With content creation surging across industries and digital experiences driving customer engagement, Digital Asset Management (DAM) systems are shaping the future of digital operations: from enabling collaboration and scaling personalized content strategies, to supporting emerging technologies like AI.
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2 months ago | 
realstorygroup.com | Jarrod Gingras
Atlanta is a hotbed of industry and over the next few weeks it will be the host to several great discussions around today's realities and the future promises of Marketing Technology. If you are in Atlanta or plan to be in Atlanta, we would love for you to join these conversations with us!1. Technology Association of Georgia's Marketing Society Presents: What's Next in MarTech?
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Jan 15, 2025 | 
realstorygroup.com | Jarrod Gingras
I'm really excited to announce that Scott Simmons has joined Real Story Group as Principal Analyst. With over 25 years of expertise in marketing technology (MarTech) strategy, delivery, and implementation, Scott brings a wealth of knowledge and experience to our team. Throughout his career, Scott has led large, cross-functional teams in delivering innovative marketing technology solutions for Fortune 500 clients.
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Aug 7, 2024 | 
realstorygroup.com | Jarrod Gingras
As we gear up for the last quarter of the year, several exciting industry-related events are on the horizon. These events promise to offer valuable insights, networking opportunities, and the latest trends in Digital Asset Management (DAM) and creative technology.
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Apr 29, 2024 | 
realstorygroup.com | Jarrod Gingras
📅 Date: June 12, 2024⏰ Time: 10 AM - 2:30 PM EDTApply here ➤In an era where data drives decisions, the CDP Symposium 2024 promises to be a pivotal event for enterprise leaders seeking to navigate the complex landscape of customer data management. RSG's virtual symposium will bring together your peers to share their experiences and insights. What to ExpectAt the CDP Symposium 2024, you'll get the real story. Say goodbye to sales pitches and hello to real-world stories.
