Jasmine Enberg's profile photo

Jasmine Enberg

Los Angeles

Principal Analyst, Social Media at EMARKETER

Third Culture Kid. Principal Analyst, @emarketer. Columnist @thisisinsider. Regular guest on Bloomberg TV

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Articles

  • US Creator Economy 2025

    1 week ago | emarketer.com | Jasmine Enberg

    Pay transparency isn’t only about ensuring equitable and predictable income for creators. It’s a business benefit for brands, too. Key Question: How can more visibility into creator pay rates help brands improve their influencer marketing strategies and optimize budgets?

  • Cannes Lions aims to be bigger and better for marketers and creators in 2025

    3 weeks ago | emarketer.com | Jasmine Enberg

    The news: Cannes Lions is evolving and expanding its creator awards track for 2025. The Social & Influencer Lions have been rebranded as the Social & Creator Lions. This year, there will be five new creator-driven subcategories: Creator Collaborations, Content Strategy, Community Building, Cross-Platform Storytelling, and Excellence in Craft.

  • SXSW showcased the growth-and growing pains-of the creator economy

    1 month ago | emarketer.com | Jasmine Enberg

    The news: The creator economy was thriving at the tech and arts festival South by Southwest earlier this week. Lines to enter many of the YouTube-sponsored creator track sessions formed well before the talks began. Rooms were packed, including at EMARKETER’s session with The Information, and many people couldn’t make it in. Creators were a staple at brand and platform activations.

  • Ads are officially coming to Threads amid volatility at TikTok and X

    2 months ago | emarketer.com | Jasmine Enberg

    The news: On Friday, Meta said it would begin a “limited, early test” of ads on its X-rival, Threads, with a few advertisers in the US and Japan. Meta hasn’t disclosed which advertisers are involved, but Skittles, Marvel, Nike, and Louis Vuitton were among the brands that had active ads on Threads as of January 27. Why it matters: The volatility at TikTok is spurring advertisers to seek alternatives, and Meta isn’t going to pass up an opportunity to throw Threads into the mix.

  • Jasmine Enberg on LinkedIn: #tiktok #rednote #meta #youtube

    Jan 16, 2025 | linkedin.com | Jasmine Enberg

    Jasmine Enberg Jasmine Enberg is an Influencer VP & Principal Analyst, Social Media & Creator Economy. On-air TV expert, BBC & Bloomberg TV regular. 3d Edited Report this post TikTok plans to shut off access in the US on Sunday, unless the Supreme Court blocks the ban. Here’s my take. TikTok is trying to rally its troops.

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Jasmine Enberg
Jasmine Enberg @jasmineaenberg
26 Mar 25

X’s ad business is recovering. But it will still be smaller in 2025 than when Musk acquired Twitter, per @eMarketer estimates. https://t.co/f47pff3LLI

Jasmine Enberg
Jasmine Enberg @jasmineaenberg
25 Mar 25

Two big milestones for the US influencer marketing industry in 2025: ✨Sponsored content spending will surpass $10 billion, one year earlier than we previously predicted ✨For the first time, over half of US marketers will work with creators and influencers on YouTube https://t.co/JJXB8oI4u1

Jasmine Enberg
Jasmine Enberg @jasmineaenberg
27 Feb 25

Heading to SXSW? 🤠 @kyurieff and I will take you beyond the headlines to what brands and creators really need to know about the creator economy in 2025. Session details here: https://t.co/HI2i3Cv7t4 #sxsw25 https://t.co/TH70bOntEI