Jason Mitchell

Editor-in-Chief at Feed The Habit

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Articles

Is the Factor MONZA the Perfect Aero Bike?

1 day ago | feedthehabit.com | Jason Mitchell

Perfection isn’t something to use lightly, but Factor is onto something. On paper, it’s hard to ignore just how incredible the new Factor MONZA might be for competitive riders and regular folks who ride hard and still want a fast, all-rounder but don’t have a lifetime chiropractor pass. With The MONZA looks to prove that you don’t have to turn your body into a pretzel to ride an aero all-rounder.
Merrell Nova 4 Trail Running Shoe Review

4 days ago | feedthehabit.com | Jason Mitchell

Merrell is one of the OG’s of trail footwear, but they aren’t always top-of-mind when it comes to trail running shoes. Quietly, their Nova line has remained a consistent player for everyday trail runners and the latest Merrell Nova 4 improves on this stalwart shoe while staying true to its legacy.
Assos Equipe R S11 Bib Shorts Review

1 week ago | feedthehabit.com | Jason Mitchell

Long regarded as one of the best bib shorts you can buy, the new S11 Assos Equipe R Bib Shorts represent all that I have come to know and love about their bibs — at a more affordable price point. But, at that price, do these bib shorts lose the luster I’ve come to expect from Assos?
All-new Colnago V5Rs - Built to Win. More.

1 week ago | feedthehabit.com | Jason Mitchell

While at the 2025 Sea Otter Classic, I was given a preview of the latest all-rounder from Colnago. In a beautiful warehouse, filled with Italian sports cars, the Colnago team unveiled the all-new V5Rs to a group of journalists, salespeople and dealers. The array of Colnago bikes — current and past — was impressive and the new V5Rs was the star of the show. Like any new all-rounder, the new V5Rs continues to push the envelope of design to achieve maximum performance.
ALLIED Unveils All-new ABLE Gravel Bike

2 weeks ago | feedthehabit.com | Jason Mitchell

The elevated stays are a thing of the past as the all-new ALLIED ABLE hits the ground with the latest gravel trickery we expect from the American brand. Building carbon frames in the United States is a rarity, but ALLIED continues to lead out with innovation, sleek designs and pure function in their small (but mighty) product line. The oldest model in the ALLIED line has been the ABLE and it was looking dated.
Goodyear Vector R Z30 SW Tires Review

2 weeks ago | feedthehabit.com | Jason Mitchell

Made specifically for Zipp wheels (but compatible with other wheelsets), the Goodyear Vector R Z30 SW tires are tubeless-optimized to deliver the maximum performance from either 353 NSW or 303 Firecrest wheels. With minimal tread patterns and an actual 30mm width, these tires are made for riding fast, but do have some drawbacks.
Craft Pure Trail X Running Shoe Review

3 weeks ago | feedthehabit.com | Jason Mitchell

Born in Sweden, the Craft Pure Trail X trail running shoes are the epitome of Swedish design and function. Swedes love nature and it’s in their culture to hike, run and walk on the endless trails found throughout their beautiful country. With durable recycled polyester ripstop uppers, a responsive midsole and aggressive rubber outsoles, the Pure Trail X has been a staple for winter and spring training.
Inselberg Infima Jacket Review

1 month ago | feedthehabit.com | Jason Mitchell

As a newcomer to the technical outerwear market, Inselberg is hitting the market with high-quality designs that are built to excel under the most technical conditions. Based in Auckland, New Zealand, the brand has access to some of the most iconic mountains and weather conditions as inspiration for their small, but mighty product line. I’ve had the Inselberg Infima Jacket in review and this hybrid design is ready for just about any adventure.
Adidas Sport SP0088 Photochromic Sunglasses Review

1 month ago | feedthehabit.com | Jason Mitchell

Adidas Sport Eyewear offers a variety of sports eyewear made for everything from cycling to running. We’ve tested a few pair over the years and the new Adidas Sport PRFM SP0088 Sunglasses have a ton to offer on paper, but how have they fared after a winter of testing while hiking, trail running and cycling.
Arc'teryx Sylan GTX Review

1 month ago | feedthehabit.com | Jason Mitchell

Trail running in foul weather can either be a delight, with the right shoes, or a soggy mess with the wrong ones. Likewise, cold-weather trail running requires shoes that can shrug off snow and blustery cold winds. For all of the above reasons, the Arc’teryx Sylan GTX has been in review this winter for everything Mother Nature has sent my way along Utah’s Wasatch Front.