Jason Moscovici

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Buying Positive Reviews On The Internet And Advertising Fake Freebies: Prohibited Practices According To The Competition Bureau

Jun 6, 2024 | mondaq.com | Avoiding SIEM’s Mistakes |Caroline Jonnaert |Jason Moscovici

The Competition Bureau (the "Bureau") believes the purchase of positive feedback is no laughing matter, and reminds us that representations that a product or service is free cannot be false or misleading. Indeed, the Bureau sent a strong message in its most recent consent agreement with Montreal-based Amp Me Inc, which provides a mobile application that synchronizes multiple devices to amplify the sound of music2, calling Amp Me Inc's actions "planned popular misinformation", or astroturfing3.

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