Jason Wilson
Esports Editor at Sports Business Journal
Newsletters, Sports Business Journal ([email protected]) @sbj Managing editor/copy editor/journalist since 1998
Articles
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2 weeks ago |
sportsbusinessjournal.com | Jason Wilson
Video game stocks with connections to sports and esports took a beating Monday in Japan as foreign markets continue to react to President Trump’s tariff slate, but key U.S. firms Electronic Arts, Take-Two Interactive and Microsoft either saw tiny gains or losses on Wall Street. EA (EA Sports) was down .53%, while Take-Two (2K Sports) was up 1.5%.
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2 weeks ago |
sportsbusinessjournal.com | Jason Wilson
During the college football season, Activision Blizzard deployed one activation that caught my attention -- a “takeover” that transformed the University of Washington into the University of Warcraft. The activation was an NIL deal keying on the Huskies’ football team to help celebrate the 20th anniversary of the World of Warcraft. For the UCLA-Washington matchup on Nov.
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2 weeks ago |
sportsbusinessjournal.com | Jason Wilson
Progressive’s been a busy insurance firm when it comes to dealmaking in recent weeks. It’s sponsoring a car for Joe Gibbs Racing’s NASCAR team. In MLB, it secured naming rights for the Twins’ streaming offering, Twins.tv. And in gaming, it’s becoming the presenting sponsor for Blast.tv’s Rocket League Championship Series esports season. The deal is for 2025, with an option to extend.
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1 month ago |
sportsbusinessjournal.com | Jason Wilson
Jessica Pegula’s latest marketing deal is with Activision Blizzard for Call of Duty Mobile. She’s taking part in the game’s “Make it Mythic” campaign, which focuses on a version of Sophia, one of the popular operators you can play in COD Mobile. The activation includes promo videos on YouTube and Instagram (produced by Optimist). It’s a good fit for Pegula, an avid Call of Duty player on PlayStation and mobile, and it’s her first deal with a video game.
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1 month ago |
sportsbusinessjournal.com | Jason Wilson
EA Sports College Football 25 was the No. 2 best-selling video game in the U.S. last year, blasting expectations in its return from a 11-year hiatus (it’s also a nominee for Sports Breakthrough of the Year at May’s Sports Business Awards). So, it’s fitting that EA Sports is sharing the spoils of its success as part of its multiyear NIL program with players, which OneTeam Partners manages.
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No gameplay, sadly.
Yeah, It’s really happening! Coming this summer. Full reveal in May #CFB25 https://t.co/yMMXz7OeR8
If you're moving from Twitter to Blue Sky today, and you follow me here, this is my handle at Blue Sky: @jasonbwilson.bsky.social I've stopped posting here. Just check for sports news now.
RT @lysapenrose: Ravensburger is hiring: 🎲 Games Marketing Manager, North America 🎲 Games Product Manager, North America 🎲 Fan Event Manage…
