Jax Connelly

Oct 9, 2024 | klaviyo.com | Jax Connelly

Word of mouth has always been a powerful force in marketing, and for ecommerce brands, it can be a game-changer. Picture this: a satisfied customer loves your product so much, they tell their friends and family. Soon, your brand is buzzing in group chats, on social media, and beyond. This is the power of referrals. According to Nielsen’s 2021 Trust in Advertising Study, 88% of consumers trust recommendations from people they know over any other form of advertising.

Oct 9, 2024 | klaviyo.com | Jax Connelly

Veterans Day celebrates the contributions and sacrifices of people who served in the armed forces. With over 16 million veterans in the US as of 2022, many brands take this day as an opportunity to express gratitude to all US veterans, show commitment and support, and engage with their audience in a meaningful way. It’s crucial to note that Veterans Day marketing isn’t the same as marketing you’d use for holidays like Christmas, Valentine’s Day, or Black Friday/Cyber Monday.

May 7, 2024 | klaviyo.com | Jax Connelly

Healthy SMS list growth is one of the biggest factors in generating revenue from SMS marketing. But it’s easy to accidentally go about it the wrong way. SMS is a marketing channel that requires explicit consent—and the potential consequences for brands that don’t comply with SMS compliance laws range from steep fines to an expensive lawsuit to deliverability issues to list deterioration.

Mar 18, 2024 | klaviyo.com | Jax Connelly

Imagine you’re shopping around for a new martech platform for your ecommerce website. You’ve narrowed down your options to Vendor A and Vendor B. Vendor A can accomplish your top business priority as well as several other lower priorities, but only at a shallow depth. Vendor B can accomplish your top business priority easily, efficiently, and at a far greater depth—but they can’t accomplish 1-2 of your lower priorities. Which vendor earns your business?

Mar 4, 2024 | klaviyo.com | Jax Connelly

When you’re juggling ecommerce with brick-and-mortar stores, it’s important that your customers view you as one seamless brand. That’s especially true considering the people who shop with you across multiple channels tend to be your MVPs.But delivering a consistent brand and customer experience is only possible when you have a strong foundation of data that feeds you a 360-degree, up-to-date view of your customers.