Jeff Beer

Canada

Senior Staff Editor at Fast Company

Podcast Host at Brand New World

staff editor at Fast Company, covering ads/marketing/brands. he/him

Articles

Liverpool FC just won the Premier League title. Here’s how its brand wins off the field

2 weeks ago | devicedaily.com | Jeff Beer

Liverpool FC just won the Premier League title. Here’s how its brand wins off the field April 27, 2025 As Liverpool FC stars Mo Salah, Trent Alexander-Arnold, and Virgil van Dijk celebrated winning the Premier League club’s 20th title on Sunday, you can bet that across the ocean thousands of American fans were ordering shirts with their names on the back.
How Talking Heads fa-fa-fa-fa’d all over NYC to celebrate the band’s 50th anniversary

3 weeks ago | flipboard.com | Jeff Beer

Finishing Move Inc On Scoring Doom: The Dark Ages: “It Felt Impossible”Doom: The Dark Ages marked a departure for the franchise in myriad ways. Combat was slower and more tactical; the typically futuristic setting was swapped out for a medieval realm with gothic castles and mountains and the level design was much wider. There was also a change in the music department …
Cómo Apple y otras marcas dominan la cultura pop con publicidad

3 weeks ago | fastcompany.mx | Jeff Beer

La IA está cambiando el trabajo de las marcas y los profesionales del marketing. Ahora volvemos para hablar de la cultura de marca en general. Por supuesto, esto incluirá la IA de vez en cuando, pero también profundizaré en los deportes, el entretenimiento, la música, la comedia y todos los demás ámbitos donde las marcas se abren paso en la cultura pop. Todos dicen que odian la publicidad, pero a todos nos encanta al menos una marca.
2024 was Apple’s year for advertising-or was it?

3 weeks ago | fastcompanyme.com | Jeff Beer

The first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we’re back to talk about brand culture more broadly. Of course that will involve AI from time to time, but I’ll also be digging into sports, entertainment, music, comedy, and everywhere else brands squeeze their way into pop culture. Everyone says they hate advertising, but everyone loves at least one brand. Brand New World is here to talk about why.
David Droga vai deixar a liderança da Accenture Song, mas não pretende parar

4 weeks ago | fastcompanybrasil.com | Jeff Beer

David Droga está deixando o cargo de CEO da Accenture Song, a unidade global de serviços de marketing criativo da Accenture. Em setembro, ele deixa o dia a dia da operação para se dedicar a uma função estratégica mais ampla como vice-presidente da consultoria.
Data Center: O que Você Precisa Saber | Fast Company Brasil

1 month ago | fastcompanybrasil.com | Jeff Beer

A On, conhecida por seus tênis de corrida e uma linha para prática esportiva, chegou a 2025 por cima na divulgação dos resultados do primeiro trimestre na última terça-feira, 20, com um crescimento de 43% nas vendas em relação ao ano anterior. Os números refletem a trajetória geral de crescimento que a marca de estilo de vida esportivo, sediada em Zurique, tem trilhado desde o lançamento, em 2010.
On no sueña con ser el próximo Nike y eso le está funcionando

1 month ago | fastcompany.mx | Jeff Beer

https://youtube.com/watch?v=6JHI9L9RNv8%3Ffeature%3DoembedOn ha llegado al 2025 a toda velocidad, y el martes anunció sus resultados del primer trimestre, que vieron a la compañía aumentar sus ventas un 43 % interanual. Es un reflejo de la trayectoria de crecimiento que ha seguido la marca de estilo de vida deportivo con sede en Zúrich desde su lanzamiento en 2010.
On doesn't want to be the next Nike-and it's working

1 month ago | fastcompany.com | Jeff Beer

It's a reflection of the overall growth trajectory the Zurich-based athletic lifestyle brand has been on since it launched in 2010. With a healthy direct-to-consumer business, growing retail footprint (with 53 stores around the world), and cutting edge product innovation, On has built its brand around its product quality and sleek, simple design.
Hey, at least HBO Max can laugh at itself

1 month ago | fastcompany.com | Jeff Beer

The streaming service branding game of musical chairs continued this week when Warner Bros. Discovery (WBD) announced the streaming platform Max would once again be called HBO Max, starting this summer. It's a complete brand reversal from a switch the company made back in 2023, when it ditched the "HBO" in its name for a head scratching "Max."It immediately brought to mind this joke from 2024: "It's on Tubu. It's literally on Heebee. It's on Poodee with ads. It's literally on Dippy.
Así es como United Airlines enfrenta críticas por su tráfico aéreo

1 month ago | fastcompany.mx | Jeff Beer

El fin de semana pasado, se registraron una serie de interrupciones en el Aeropuerto Internacional Newark Liberty debido a fallas en los equipos de la Administración Federal de Aviación (FAA). Esto agravó caos aéreo en Newark este último mes, que incluyó la pérdida de comunicación de los controladores aéreos con los aviones hasta 90 segundos. Esto provocó el retraso y la cancelación de cientos de vuelos.