Jeff Beer

Canada

Senior Staff Editor at Fast Company

Podcast Host at Brand New World

staff editor at Fast Company, covering ads/marketing/brands. he/him

Articles

Data Center: O que Você Precisa Saber | Fast Company Brasil

1 week ago | fastcompanybrasil.com | Jeff Beer

A On, conhecida por seus tênis de corrida e uma linha para prática esportiva, chegou a 2025 por cima na divulgação dos resultados do primeiro trimestre na última terça-feira, 20, com um crescimento de 43% nas vendas em relação ao ano anterior. Os números refletem a trajetória geral de crescimento que a marca de estilo de vida esportivo, sediada em Zurique, tem trilhado desde o lançamento, em 2010.
On no sueña con ser el próximo Nike y eso le está funcionando

2 weeks ago | fastcompany.mx | Jeff Beer

https://youtube.com/watch?v=6JHI9L9RNv8%3Ffeature%3DoembedOn ha llegado al 2025 a toda velocidad, y el martes anunció sus resultados del primer trimestre, que vieron a la compañía aumentar sus ventas un 43 % interanual. Es un reflejo de la trayectoria de crecimiento que ha seguido la marca de estilo de vida deportivo con sede en Zúrich desde su lanzamiento en 2010.
On doesn't want to be the next Nike-and it's working

3 weeks ago | fastcompany.com | Jeff Beer

It's a reflection of the overall growth trajectory the Zurich-based athletic lifestyle brand has been on since it launched in 2010. With a healthy direct-to-consumer business, growing retail footprint (with 53 stores around the world), and cutting edge product innovation, On has built its brand around its product quality and sleek, simple design.
Hey, at least HBO Max can laugh at itself

3 weeks ago | fastcompany.com | Jeff Beer

The streaming service branding game of musical chairs continued this week when Warner Bros. Discovery (WBD) announced the streaming platform Max would once again be called HBO Max, starting this summer. It's a complete brand reversal from a switch the company made back in 2023, when it ditched the "HBO" in its name for a head scratching "Max."It immediately brought to mind this joke from 2024: "It's on Tubu. It's literally on Heebee. It's on Poodee with ads. It's literally on Dippy.
Así es como United Airlines enfrenta críticas por su tráfico aéreo

3 weeks ago | fastcompany.mx | Jeff Beer

El fin de semana pasado, se registraron una serie de interrupciones en el Aeropuerto Internacional Newark Liberty debido a fallas en los equipos de la Administración Federal de Aviación (FAA). Esto agravó caos aéreo en Newark este último mes, que incluyó la pérdida de comunicación de los controladores aéreos con los aviones hasta 90 segundos. Esto provocó el retraso y la cancelación de cientos de vuelos.
How the United Airlines brand is managing air traffic turbulence

3 weeks ago | fastcompany.com | Jeff Beer

This past weekend, there were more disruptions at Newark Liberty International Airport due to Federal Aviation Administration equipment outages. It has added to the air travel chaos at Newark over the past month, which has included air traffic controllers losing communication with planes for up to 90 seconds, and led to the delay and cancellation of hundreds of flights. On Monday morning, there were at least 59 flight delays and more than 80 cancellations at Newark, according to FlightAware data.
Kraft Heinz knows how to make you to pay attention

3 weeks ago | businessandamerica.com | Jeff Beer

The commercial jingle will never die. The classic advertising device’s longevity is as impressive as it is surprising. Despite just about everything else in the advertising industry changing over the past two decades, it remains one of the few core tools many marketers still rely on. It’s why when you read, “Liberty, Liberty, Liberty” you’ll be singing the Liberty Mutual tune in your head. Kraft Heinz CMO Todd Kaplan knows this.
Kraft Heinz knows how to make you to pay attention

3 weeks ago | fastcompany.com | Jeff Beer

The commercial jingle will never die. The classic advertising device’s longevity is as impressive as it is surprising. Despite just about everything else in the advertising industry changing over the past two decades, it remains one of the few core tools many marketers still rely on. It’s why when you read, “Liberty, Liberty, Liberty” you’ll be singing the Liberty Mutual tune in your head. Kraft Heinz CMO Todd Kaplan knows this.
WhatsApp’s new Netflix doc on F1 is a master class in turning advertising into entertainment

1 month ago | fastcompanyme.com | Jeff Beer

When Formula 1 superstar Lewis Hamilton announced in December that he would be leaving the Mercedes team for Ferrari after 246 Grands Prix, 84 victories, and 6 drivers’ championships in 12 seasons, much of the focus was on Hamilton’s future plans. Just as compelling was the empty seat Hamilton was leaving at Mercedes. His departure triggered an intense internal process for the automaker—the search for a successor.
Why Jimmy Fallon is now in the tortilla chip business

1 month ago | fastcompany.com | Jeff Beer

Jimmy Fallon has done plenty of commercials and branded segments on his late-night show. Last year, he partnered with Beats by Dre for a signature set of headphones and put them head-to-head against Kim Kardashian's design. Now, The Tonight Show host is taking his business interests to a new level by becoming a brand partner and investor in tortilla chips and salsa brand Xochitl. His first challenge is pretty basic: teach people how to pronounce the brand name. (It's so-cheel.)"It's like so-chill.