Jeff Beer

Canada

Senior Staff Editor at Fast Company

staff editor at Fast Company, covering ads/marketing/brands. he/him

Articles

Jack Black's SNL Cheetos sketch is brand spoof brilliance

2 weeks ago | fastcompany.com | Jeff Beer

Over the past decade, we’ve seen Cheetos and its Flamin’ Hot flavor brand pop up in some fun and unexpected places. There was the Spotted Cheetah pop-up NYC restaurant in 2017. The Hollywood pop-up with chef Roy Choi in 2018 called the Cheetos Flamin’ Hot Spot. A taco at Taco Bell. There was a Forever 21 apparel collection in 2019. A nail polish with Dipwell. A Dr. Squatch soap. And, of course, a pair of Crocs.
3 things Seth Rogen's 'The Studio' gets right about brands and Hollywood

3 weeks ago | fastcompany.com | Jeff Beer

It’s telling that the plot premise of the first episode for the new Apple show The Studio—episode three drops today—revolves entirely around the notion of a Kool-Aid movie. Created by Seth Rogen and Evan Goldberg, the entire show revolves around the elevation of Rogen’s character Matt Remick to studio head, a job he got only because he committed to getting into bed with the brand IP of a 98-year-old beverage.
¿Nueva actualización reemplazará a la publicidad?

3 weeks ago | fastcompany.mx | Jeff Beer

Cuando OpenAI anunció a principios de esta semana que la generación de imágenes ahora estaba directamente disponible dentro de la nueva actualización de ChatGPT, muchos de los ejemplos iniciales usaban publicidad para mostrar cómo funciona. Impulsado por el modelo multimodal insignia de OpenAI, GPT-4o, el chatbot actualizado ahora puede crear imágenes directamente desde su interfaz de chat.
Why Canadian brands are going all-in on 'Elbows Up'

3 weeks ago | fastcompany.com | Jeff Beer

There’s a Kraft Heinz commercial running in Canada right now that is a perfect embodiment of the geopolitical moment between the U.S. and its northern neighbor. In it, the brand is celebrating its Canadian workers, and highlighting all the Canadian ingredients in its products like peanut butter, cheese, and Kraft Dinner.
The 5 best commercials from Super Bowl 2025

3 weeks ago | devicedaily.com | Jeff Beer

The 5 best commercials from Super Bowl 2025 Mountain Dew, Uber Eats, Bud Light, Stella, and Liquid Death had the most impressive ads of the game. The Super Bowl is a magical time and place for brands. A rare and brief three-or-so hour moment when people want to see commercials. Every marketer’s Xanadu.
OpenAI to Super Bowl fans: This technology is about to change your life

3 weeks ago | devicedaily.com | Jeff Beer

OpenAI to Super Bowl fans: This technology is about to change your life CMO Kate Rouch discusses OpenAI’s ambition to build an iconic brand, the creative direction of its first big ad, and why it suited up for the Super Bowl. The challenge is formidable: Create an ad campaign that somehow shows a brand’s integral role in a pivotal moment of human history. But also, like, make it fun?
Nike’s back at the Super Bowl after nearly 3 decades, and it has something to prove

3 weeks ago | devicedaily.com | Jeff Beer

Nike’s back at the Super Bowl after nearly 3 decades, and it has something to prove Nike CMO Nicole Hubbard Graham details how the brand is getting back to its winning playbook. For the first time in 27 years, we saw a Nike commercial in the Super Bowl. Has it really been that long? Hard to believe that one of—if not the—world’s greatest marketing brands hasn’t been on the big game stage for almost three decades.
No, the new ChatGPT update won't replace advertising

3 weeks ago | fastcompany.com | Jeff Beer

When OpenAI announced earlier this week that image generation was now directly available within ChatGPT, a lot of the initial examples used advertising to show how it works. Powered by OpenAI’s flagship multimodal model GPT-4o, the updated chatbot can now create visuals straight from its chat interface. Turbo Design founder Shane Devine posted an image of his prompt asking the platform to turn a generic office scene into a McDonald’s ad.
How much does a Super Bowl ad really cost? A lot more than $8 million

4 weeks ago | devicedaily.com | Jeff Beer

How much does a Super Bowl ad really cost? A lot more than $8 million The unseen costs of getting your ad in front of millions of people adds up for brands. The Super Bowl is a lot of things. NFL title game. Pop concert. Cultural institution. It’s also The Only Day People Care About Ads. That last one is worth a lot of money to the brands who decide to advertise during the big game.
How Liquid Death became a go-to partner for outlandish, viral collabs

1 month ago | fastcompany.com | Jeff Beer

Liquid Death is No. 43 on the list of the World’s 50 Most Innovative Companies of 2025. Explore the full list of companies that are reshaping industries and culture. Two girls fawn over a heartthrob in a teen magazine. Suddenly, the dreamboat in question—a long-haired rocker in black-and-white face paint—materializes in the room, holding a coffin-shaped, heavy-metal makeup kit from E.l.f. Cosmetics and water brand Liquid Death.