Jeff Vidler

Jun 26, 2024 | soundsprofitable.com | Anne Steele |Jeff Vidler |Adam Bowie |Kaya Yurieff

New York Times to Move Podcasts Behind Paywall by Anne SteeleAccording to the Wall Street Journal’s sources, the NYT is seeking new revenue from its podcasting arm by way of paywalling existing content and making premiers of new shows a premium offering. All but the last three episodes of The Daily will be put into a paywalled archive, while new episodes of Serial will be distributed to paying subscribers earlier than public release.

Mar 26, 2024 | signalhillinsights.com | Jeff Vidler

We do a lot of brand lift studies on branded podcasts, with about half of them being B2B podcasts. Some of these B2B podcasts target the executives at large organizations who can influence multi-million-dollar decisions. One of those brands recently contacted us to understand more about how to reach C-Suite podcast listeners (or the executives knocking on the door of the C-Suite) with their shows. Who exactly are these listeners? What kind of podcasts do they listen to?

Jan 3, 2024 | signalhillinsights.com | Jeff Vidler

We’re counting our blessings at Signal Hill Insights as we look back at our audio research in 2023. One of the many privileges from working on industry research with partners like Sounds Profitable, Triton Digital, and Cumulus Media is the unique perspective it gives us on the ever-evolving audio landscape.

Sep 26, 2023 | signalhillinsights.com | Jeff Vidler

What do habitual podcast listeners – the true blue podheads – get that other listeners don’t? That’s an important question. If podcasting is going to continue to grow year after year, the industry not only needs to encourage more people to listen to their first podcast, but it also needs to understand how to get those who have tried a podcast to listen more often.

Jul 25, 2023 | signalhillinsights.com | Jeff Vidler

Every content provider knows how fundamentally critical it is to understand your audience. This is beyond true for podcasts. With hundreds of thousands of active podcasts to choose from, success depends on how to get your podcast audience and your advertisers to choose your podcast. The benefits are clear. The more you know about your current audience, the better positioned you are to keep your content on track at meeting listener expectations.