Jeff Weston

Ukiah

Sports Editor at Ukiah Daily Journal

Sports Writer at Freelance

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Articles

The Case for Future-Ready Buyers in FAST Advertising

1 month ago | tvtechnology.com | Jeff Weston

For decades, TV advertisers have navigated a difficult trade-off between reach and precision, brand-building and performance, storytelling and targeting. Connected TV helped narrow that gap by preserving the visual and emotional power of the big screen while introducing data-driven precision. But even CTV has become overly focused on short-term gains, chasing quick conversions at the expense of long-term brand health.
Rooney revolution required at Fleetwood Town

Jan 27, 2025 | backpagefootball.com | Jeff Weston

Enough of the experimentation now. Enough of the tinkering with the engine and the snipping of branches. Five games in (W 2, D 1, L 2) – plus a free Boxing Day ‘welcome party’ – Pete Wild, that son of Royton, that surpasser of Paul Scholes, that face and tongue of everyone, has shown Highbury his head coach credentials. He has roughed up and supplanted our normal back five. He has sold Carl Johnston for a decent sum and brought back club legend and master of controversy, Shaun Rooney.
After Charlie - Fleetwood Town part ways with Adam

Jan 5, 2025 | backpagefootball.com | Jeff Weston

Strange to see players digging their own graves. Strange to see privileged existences being treated with scorn. But then if we compare this current squad with the one a decade ago – Chris Maxwell, Danny Andrew, Stephen Crainey, Conor McLaughlin, Mark Roberts, Nathan Pond, Gareth Evans, Antoni Sarcevic, Steven Schumacher, David Ball, Ash Hunter, to name just a few – it becomes clear that Fleetwood Town 2024/25 has been monumentally gutted.
Fleetwood Town - From optimism to angst

Jan 5, 2025 | backpagefootball.com | Jeff Weston

Sad faces. Disillusionment. Mockery. The Cod Army faithful walked away from this latest home league match against Colchester United – Fleetwood Town’s fifth draw in eight Highbury attempts – with a new emptiness, confusion and swelling anger. The team before them looked like a collection of individuals largely content with a mid-table finish and a six-month holiday.
Farewell Fleetwood Town’s giant, Bosun Lawal

Apr 29, 2024 | backpagefootball.com | Jeff Weston

Players like noise. They look at their careers and gauge where they are via the heart and numbers of the crowd. On Saturday, Burton Albion’s fans didn’t disappoint. They came in great swathes, some dressed as Mexicans, and poured the tequila freely courtesy of their singing voices and general merriment.
Fleetwood Town - Just about hanging on

Feb 18, 2024 | backpagefootball.com | Jeff Weston

Half a chest bump between wing-back Ryan Broom and striker Promise Omochere before the match against Barnsley said much about the camaraderie slowly beginning to build at Fleetwood Town. Shorn of its identity during the Lee Johnson era, Highbury has a bit of bounce back, a bit of shebang and zing.
Fleetwood Town’s Johnson finally getting the hang of things as Blackpool reels and Kidderminster burns

Nov 6, 2023 | backpagefootball.com | Jeff Weston

Wednesday. The players’ tunnel like a Dutch red light district. No special tarts here though with the exception of the Cod Army’s Jack Marriott, Promise Omochere and Bosun Lawal. And for The Tangerines, Sonny Carey, Shayne Lavery and Karamoko Dembele. Slaughter. A local derby. Fleetwood – the area sedate, slow, away from the “brashness of Blackpool”. Not tonight though. Come on in, you b*stards. See if you’re comfortable now. See if you can even feel your slippers or boots. 2-0. How? Why?
Better CTV Advertising Starts With Data Enrichment

Sep 18, 2023 | adweek.com | Jeff Weston

CTV advertising has taken over as one of the most essential pieces of any successful marketing strategy—and data enrichment is becoming a key to its success. With CTV, you can bring custom insights about your customers to a premium video content environment. This enables you to make more informed ad decisions and expand your reach. There also are a lot of easily accessible data sets that can be implemented quickly to get scale and initiate a CTV campaign.
Fleetwood Town - Time for unity

Aug 21, 2023 | backpagefootball.com | Jeff Weston

The last two seconds of the four minute plus post-match interview perhaps say it all. Fleetwood need a “centre back, central midfielder and centre forward”. Basically, the spine of the team. The man from Radio Lancashire beats around the bush a little, indulges head coach, Scott Brown – who has his usual ‘stepped out of a sauna’ look – before the intensity and frankness rise. Brown doesn’t mention the formation. He doesn’t mention taking off number 21 Cian Hayes at half time.