
Articles
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1 week ago |
tvtechnology.com | Jeff Weston
For decades, TV advertisers have navigated a difficult trade-off between reach and precision, brand-building and performance, storytelling and targeting. Connected TV helped narrow that gap by preserving the visual and emotional power of the big screen while introducing data-driven precision. But even CTV has become overly focused on short-term gains, chasing quick conversions at the expense of long-term brand health.
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Jan 27, 2025 |
backpagefootball.com | Jeff Weston
Enough of the experimentation now. Enough of the tinkering with the engine and the snipping of branches. Five games in (W 2, D 1, L 2) – plus a free Boxing Day ‘welcome party’ – Pete Wild, that son of Royton, that surpasser of Paul Scholes, that face and tongue of everyone, has shown Highbury his head coach credentials. He has roughed up and supplanted our normal back five. He has sold Carl Johnston for a decent sum and brought back club legend and master of controversy, Shaun Rooney.
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Jan 5, 2025 |
backpagefootball.com | Jeff Weston
Strange to see players digging their own graves. Strange to see privileged existences being treated with scorn. But then if we compare this current squad with the one a decade ago – Chris Maxwell, Danny Andrew, Stephen Crainey, Conor McLaughlin, Mark Roberts, Nathan Pond, Gareth Evans, Antoni Sarcevic, Steven Schumacher, David Ball, Ash Hunter, to name just a few – it becomes clear that Fleetwood Town 2024/25 has been monumentally gutted.
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Jan 5, 2025 |
backpagefootball.com | Jeff Weston
Sad faces. Disillusionment. Mockery. The Cod Army faithful walked away from this latest home league match against Colchester United – Fleetwood Town’s fifth draw in eight Highbury attempts – with a new emptiness, confusion and swelling anger. The team before them looked like a collection of individuals largely content with a mid-table finish and a six-month holiday.
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Apr 29, 2024 |
backpagefootball.com | Jeff Weston
Players like noise. They look at their careers and gauge where they are via the heart and numbers of the crowd. On Saturday, Burton Albion’s fans didn’t disappoint. They came in great swathes, some dressed as Mexicans, and poured the tequila freely courtesy of their singing voices and general merriment.
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