Jeffrey D. Shulman

Apr 15, 2024 | tribunecontentagency.com | Vanessa Patrick |Jeffrey D. Shulman

Vanessa M. Patrick is the Bauer Professor of Marketing at the University of Houston’s Bauer College of Business. She has published more than 40 peer-reviewed articles and is the author of the book The Power of Saying No: The New Science of How to Say No That Puts You in Charge of Your Life (Sourcebooks, 2023). Jeffrey D. Shulman is a podcaster, filmmaker, and catalyst for change who helps organizations achieve the outcomes that matter to them. He is the Marion B.

Apr 15, 2024 | sloanreview.mit.edu | Vanessa Patrick |Jeffrey D. Shulman

Serve More Customers With Inclusive Product Design Use these questions to empower teams to design products for more diverse populations. Sjoerd van Leeuwen/theispot.comImagine a product that millions of people find frustrating to use because of a design choice that could have easily been avoided.