Vanessa Patrick

Jan 16, 2025 | cutter.com | Vanessa Patrick |Murali Kuppuswamy

According to Ratan Tata, former CEO of the Tata Group, purpose is “a spiritual and moral call to action; it is what a person or company stands for.” The power of articulating purpose lies in providing employees with a clear sense of direction, a set of shared priorities, and the inspiration to go the extra mile in service of purpose-driven goals, which should ultimately be good for profit.

Apr 15, 2024 | tribunecontentagency.com | Vanessa Patrick |Jeffrey D. Shulman

Vanessa M. Patrick is the Bauer Professor of Marketing at the University of Houston’s Bauer College of Business. She has published more than 40 peer-reviewed articles and is the author of the book The Power of Saying No: The New Science of How to Say No That Puts You in Charge of Your Life (Sourcebooks, 2023). Jeffrey D. Shulman is a podcaster, filmmaker, and catalyst for change who helps organizations achieve the outcomes that matter to them. He is the Marion B.

Apr 15, 2024 | sloanreview.mit.edu | Vanessa Patrick |Jeffrey D. Shulman

Serve More Customers With Inclusive Product Design Use these questions to empower teams to design products for more diverse populations. Sjoerd van Leeuwen/theispot.comImagine a product that millions of people find frustrating to use because of a design choice that could have easily been avoided.

Aug 7, 2023 | imd.org | Louise Muhdi |Su-Mei Thompson |Vanessa Patrick |Nadine Crauwels

Within an organization, it’s crucial that those leading the change also have the skills and the ownership to drive the change process forward. And if you want to grow your company, gain market share, and move into new areas of business, then you need to push your boundaries. The impetus for change can come from different directions, but wherever it comes from change is difficult. It is a process that has become harder and harder to manage.

Jul 26, 2023 | imd.org | Vanessa Patrick |Candice R. Hollenbeck

Aside from the moral imperative, there are clear benefits for companies that embrace the principles of inclusive design. Vanessa Patrick and Candice Hollenbeck offer a step-by-step framework to ensure your products and services meet the needs of all consumers.  The global cosmetics industry is a $500 billion market that dates back to the early 20th century. In 2017, international pop star Rihanna launched Fenty Beauty – a range of cosmetics with over 40 shades, designed to suit any skin tone.