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Jenni Baker

London

Senior Editor, Branded Content at The Drum

Branded content journo @TheDrum with a keen interest in digital media, tech, advertising, innovation & the odd bit of celeb gossip. All tweets my own.

Articles

  • 1 week ago | thedrum.com | Jenni Baker

    Retail media networks (RMNs) are moving out of the shadows and fast becoming the star performers in marketers’ media mixes. According to Nielsen’s 2025 Annual Marketing Report, nearly two-thirds (65%) of global marketers say RMNs will play a bigger role in their strategy this year, with that figure rising to 74% in North America.

  • 2 weeks ago | thedrum.com | Jenni Baker

    From media measurement to AI-driven CRMs, what was once a back-end discipline is now driving big-ticket decisions in the boardroom. Martech is powering growth, shaping customer experiences and transforming the role of the CMO – if you know how to use it right. That’s where this guide comes in.

  • 2 weeks ago | thedrum.com | Jenni Baker

    From journalism to fashion, brands are under pressure to meet rising expectations for transparency, personalization and purpose. But how do you earn trust in a world where AI can write content, recommend products, and shape customer experiences? In this two-part interview series, Adelina Peltea, chief marketing officer, Usercentrics sat down with two leaders navigating that very question – revealing how trust is designed, tested and scaled in digital-first environments.

  • 2 weeks ago | thedrum.com | Jenni Baker

    “CTV is not your grandmother’s TV,” says Tony Marlow, chief marketing officer at LG Ad Solutions – and it’s time marketers stopped treating it that way. “The TV is becoming more than just a popcorn machine where you watch a movie,” he adds. “It’s the launchpad to the entire experience.” Speaking with The Drum in our Tech Talks from Possible, Marlow mapped out the shift from linear-first to CTV-first – a transition that’s not just happening but accelerating.

  • 3 weeks ago | thedrum.com | Jenni Baker

    “For the last decade or so marketers were in a candy shop... with all the data we can have, we can measure everything… but it got to the point where it was too much.” According to Adelina Peltea, chief marketing officer at Usercentrics, the age of endless data is over – and the future is all about consented data that respects the user and earns their trust.

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Jenni Baker
Jenni Baker @Miss_JenniB
28 Jun 24

RT @TheDrum: Cannes Confidential: What’s on the phone Chloe? Did she get a text from Elon? A selfie with John Legend? Football tips from Me…

Jenni Baker
Jenni Baker @Miss_JenniB
11 May 24

RT @TheDrum: Eye on AI - turning generative AI talk to action, to unlock business growth https://t.co/0KlIN1MFoa #Marketing #Advertising ht…

Jenni Baker
Jenni Baker @Miss_JenniB
8 Apr 24

RT @TheDrum: Which CMO are you: a trail blazer or a flame thrower? https://t.co/xIy8JjoeiB #Marketing #Advertising https://t.co/TJ3M6mp2vB