Jennifer Small

3 days ago | managementtoday.co.uk | Jennifer Small

With Aberdeen, Jaguar, and PwC attracting scrutiny and harsh judgement for their rebrands, what are the lessons to ensure corporate identity is on track, without alienating core customers?

1 month ago | creative.salon | Jennifer Small

The marketing director talks energy, environment, and (consumer) empowermentNot your average brand boss, Ovo marketing director Alice Tendler is equal parts strategist and creative. She’s spent time on both agency and client sides of the fence, giving her an invaluable perspective on what makes commercial creativity work (or not) – and what makes marketers tick.

1 month ago | campaignlive.co.uk | Jennifer Small

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...

1 month ago | campaignlive.com | Jennifer Small |Vicki Maguire |Shauna Lewis

The one-day marketing summit in May, focused on inclusion and sustainability, will feature some of the biggest names in the industry. Sir Lenny Henry is to lead the speaker line-up at Rise 2025, which returns on 15 May. The comedian, author, and broadcaster has been a long-time advocate for diversity in media.

1 month ago | creative.salon | Jennifer Small

The car maker's European marketing chief on how he uses his experiences as a former agency exec, the development of some of the brand's most recent work and Eric CantonaWhen Pete Zillig joined Ford five years ago, he wasn't looking for a smooth ride. Like the 52-mile ultramarathons he’s completed, Zillig was searching for a next-level challenge to ramp up the stakes. "I've never taken an easy job," he declares. Accompanied by Zillig’s steely gaze, the statement is hard to disbelieve.