Jennimai Nguyen

2 weeks ago | marketingbrew.com | Jennimai Nguyen

Who needs Willy Wonka’s golden ticket when Pat McGrath is offering a diamond ring? To announce the beauty brand’s latest lip- and nail-product collaboration, this time with mobile gaming giant Candy Crush Saga, Pat McGrath sent PR boxes to influencers including Alex Consani and Tefi Pessoa, promising new lipsticks and a special edition, $10,000 diamond- and ruby-encrusted rings to celebrate.

3 weeks ago | marketingbrew.com | Jennimai Nguyen |Ryan Barwick

Marketers haven’t fully bought into gaming, but that’s not for lack of trying. Despite there being some 190 million gamers in the US, according to the Entertainment Software Association, gaming is still just peanuts in the eyes of some advertisers, making up just 5% of total digital advertising spend, according to the Interactive Advertising Bureau (IAB), which hosted its fourth annual PlayFronts conference Tuesday.

3 weeks ago | marketingbrew.com | Jennimai Nguyen

This upfronts season, some of YouTube’s biggest creators are baring their souls for advertising dollars—their content souls, that is. Last week, the media investment company Spotter held its inaugural Spotter Showcase, an upfronts-style event that spotlighted creators like MrBeast, Dude Perfect, Ryan Trahan, Rebecca Zamolo, Jordan Matter, Kinigra Deon, and others.

3 weeks ago | marketingbrew.com | Jennimai Nguyen

Mirror, mirror, on the wall, is Snow White not the fairest after all? When Disney’s latest live-action princess film hit theaters last week, it wasn’t the smash hit that fans might have hoped for. The movie opened to $42 million at the domestic box office and $87 million globally—only making a small dent in the film’s reported $250+ million budget. Even before the disappointing opening weekend, controversy has surrounded the project almost from the beginning.

3 weeks ago | marketingbrew.com | Jennimai Nguyen

The fragmented entertainment industry is only shattering further as social media creators and platforms continue to vie for consumer attention—but piecing those shards together could create a fuller picture. Traditional TV and movies are getting more expensive to make. Consumers are getting tired of spending more money on cable and streaming services.