Marketing Brew

Discover marketing news you'll truly enjoy reading. Our email newsletter ensures you stay updated with the latest developments that are influencing the marketing and advertising industry, delivered in a unique style that only The Brew can offer.

National

English

Newsletter (Digital)

Outlet metrics

Domain Authority

Ranking

Global

#250882

United States

#125589

Business and Consumer Services/Online Marketing

#312

Traffic sources

Monthly visitors

Articles

Cannes 2025: Au revoir

1 week ago | marketingbrew.com | Alyssa Meyers

AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control. Happy Friday, and long time, no see! It’s the last day of the festival, and we’ve still got a lot of ground to cover—much like anyone who had back-to-back engagements on opposite sides of the Croisette.
Sports fandom in the US is increasingly communal and round-the-clock: report

1 week ago | marketingbrew.com | Alyssa Meyers

From memes of Tyrese Haliburton doing Reggie Miller’s famous choke celebration to a seemingly neverending stream of international soccer content leading up to the FIFA World Cup, sports are everywhere these days—even if you’re not on NBA Twitter. In fact, more than half (56%) of US adults watch sports in some capacity at least once a week, according to a survey conducted by independent ad agency PMG.
Cannes 2025: Back to the (Spotify) beach

1 week ago | marketingbrew.com | Alyssa Meyers

AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control. It’s Cannes Lions Day 3! Halfway through. Time flies when you’re drinking rosé by the bottle on the beach.
Cannes 2025: Rodeos, rosé, and rubbing elbows with the greats

1 week ago | marketingbrew.com | Alyssa Meyers

AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control. Bonjour from Day 2 of Cannes Lions! I still haven’t learned any French (or had time to visit a local grocery store), but I have already made some new discoveries in sports marketing.
Cannes 2025: It’s sports, of course

1 week ago | marketingbrew.com | Alyssa Meyers

AI, meet ROI. MiQ Sigma is designed to unify your data, media, and audiences in one AI-powered advertising platform. Get deeper insights + better control. Hello! Or rather, bonjour! I don’t actually speak any French, but hopefully I’ll learn fast, because I’m officially on the ground in Cannes. It’s not helping that I’m running on exactly zero hours of sleep after a red-eye flight. If you saw me falling asleep in the audience at a panel, no you didn’t.
State Farm kicks off new brand platform with Caitlin Clark ad

2 weeks ago | marketingbrew.com | Alyssa Meyers

State Farm is doing some spring cleaning. With the WNBA season and the weather both heating up as the NBA season winds down, the insurance company, which is deeply invested in basketball across multiple leagues, debuted a new brand platform starting with an ad featuring one of the biggest names on its sponsorship roster: Caitlin Clark.
NBA team sponsorship revenue nearly doubled in past five years: report

2 weeks ago | marketingbrew.com | Alyssa Meyers

The NBA is reaching new heights. And no, we don’t just mean the stature of the athletes. Team sponsorship revenue across the league has almost doubled over the past five seasons, fueled by record number of deals for a rookie, new jersey-patch sponsors, and an influx of hundreds of new brands this season, according to a report from SponsorUnited based on an analysis of more than 1,700 brands, 2,600 deals, and almost 42,000 social posts.
From big stage to small screen: How one marketer turns live theater into social media fodder

2 weeks ago | marketingbrew.com | Jennimai Nguyen

Mary Todd Lincoln as an alcoholic, aspiring cabaret star, and a classroom of teenage girls reading The Crucible have one thing in common: their social media manager. Austin Spero, also known by his drag persona Reese Havoc, is the marketer behind the social presence of Oh, Mary! and John Proctor is the Villain, Broadway plays that nabbed five and seven nominations, respectively, at this year’s Tony Awards.
Inside one insurance company’s unorthodox approach to sports sponsorships

2 weeks ago | marketingbrew.com | Alyssa Meyers

One of the top salespeople at Gallagher is a former pro rugby player. Nathan Hines, who played internationally for Scotland in the early aughts, joined Gallagher as business development director for its rugby clients in 2020, translating his leadership skills from pitch to pitchdeck, according to Gallagher CMO Chris Mead. The insurance brand is betting Hines isn’t the only athlete who can thrive in the corporate world—with a little bit of help, of course.
A sneak preview of Stagwell’s third annual Cannes Sport Beach

2 weeks ago | marketingbrew.com | Alyssa Meyers

Cannes Lions is about drinking rosé, networking on yachts, and, increasingly, sports. For the third year in a row, the company Stagwell is hosting Sport Beach at the annual festival of advertising creativity, where athletes and marketers will gather for the majority of the week to discuss sports and its role in culture.