Marketing Brew

1 day ago | marketingbrew.com | Katie Hicks

For the second year in a row, Amazon joined the upfronts line-up and made the case to advertisers that bigger is, in fact, better. Over the course of its nearly hour-and-a-half pitch Monday night, the company put its full platform suite on display, from Prime Video to Amazon Music, Wondery, Twitch, and Amazon MGM Studios, making the case that advertisers needn’t look anywhere else for all their advertising needs.

2 days ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Katy Kelley is SVP, marketing and brand, at Codeword. She’s also worked in senior roles at Ruder Finn, Cohn & Wolfe, and Carrot Creative. How would you describe your job to someone who doesn’t work in marketing? I’ve always said that my job as a marketer is to know what to say, how to say it, and who needs to hear it to make things happen.

5 days ago | marketingbrew.com | Katie Hicks

YouTube, which is expected to surpass Disney to become the biggest media company in the world by revenue this year, wasted no time at its NewFront event on Thursday reminding everyone that, per Nielsen, it’s currently the No. 1 streaming platform in the country. “Audiences are watching on every screen, from their living rooms to their phones and across every video format,” Anne Marie Nelson-Bogle, VP of YouTube ads marketing, said onstage.

5 days ago | marketingbrew.com | Jasmine Sheena

At Meta’s NewFronts presentation in New York on Thursday, three creators, including social series Street Hearts host Tiff Baira, participated in an onstage game show hosted by comedian Roy Wood Jr.The stunt was an apt representation of how Meta wants to position itself as a centralized hub for the creator economy.

5 days ago | marketingbrew.com | Jasmine Sheena

Upfronts season is officially upon us, and on Monday, NBCU talent and execs are slated to kick off the week by taking the stage at Radio City Music Hall to make their official pitch to advertisers. And while a cloud of economic uncertainty looms over NewFronts and upfronts this year, it’s nothing the industry hasn’t seen before. “We’ve navigated uncertainty before,” Gina Reduto, NBCU’s EVP of strategy, told Marketing Brew. “We’ve endured recessions.