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With sports sponsorships, Gainbridge wants to give as much as it gets

3 days ago | marketingbrew.com | Alyssa Meyers

Gainbridge is ensuring its place in the women’s sports ecosystem. The Indiana-based financial services and insurance company was among the brands to sponsor Caitlin Clark when she was still in college, and it holds the naming rights to the Indiana Fever’s home arena, Gainbridge Fieldhouse (where the NBA Finals–bound Pacers also play). But it’s also expanding its presence outside of basketball.
David Droga to step down as CEO of Accenture Song

1 week ago | marketingbrew.com | Jasmine Sheena

A Madison Avenue heavyweight is about to hang up his hat. Accenture Song CEO David Droga is leaving the role on Sept. 1, when he will become vice chair at Accenture, the company announced today. In an interview with the Wall Street Journal, Droga attributed his exit to wanting to focus on his foundation and other companies he is involved in, as well as wanting to take a break. He will be replaced by Ndidi Oteh, who currently serves as head of Americas at Accenture Song.
How American Express is capitalizing on Netflix’s new F1 Academy docuseries

1 week ago | marketingbrew.com | Alyssa Meyers

Ever since the Netflix docuseries Drive to Survive helped skyrocket the popularity of Formula 1 in the US, other sports organizations have been trying to replicate the effect. That now includes F1 Academy, the women’s F1 racing championship, which is getting the Netflix treatment with a docuseries that premiered Wednesday.
Coworking with Amy Tunick

1 week ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Amy Tunick is CMO of cinema advertising platform National CineMedia. Previously, she worked at companies including Grey Group, WarnerMedia, and WWE. Favorite project you’ve worked on? My favorite project was for Hulu in 2019 when I worked at CNN.
AI use is becoming more common on social media. Should brands use it—or shun it?

2 weeks ago | marketingbrew.com | Jennimai Nguyen

Duolingo is now “AI-first,” job postings are emphasizing AI competency as a desired skill, and it seems every company is hungry for AI-powered efficiency. The AI boom is officially in every business corner, and branded social media is no exception—but should it be? Much of social media content creation relies on creative thinking and production, and creative types haven’t been shy about criticizing AI reliance, particularly the kind that might eliminate jobs.
Fubo debuts women’s sports hub, riding demand for content

2 weeks ago | marketingbrew.com | Alyssa Meyers

Fubo is getting in the zone. Capitalizing on growing demand for women’s sports like basketball and volleyball, the streamer introduced a hub for women’s sports content to its home page earlier this month, where viewers can find programming including live games and documentaries. The first advertiser integration is set to roll out Saturday in time with the second weekend of the WNBA season, VP of Ad Sales Jennifer Monson shared exclusively with Marketing Brew.
Our biggest takeaways from this year’s upfronts

2 weeks ago | marketingbrew.com | Jasmine Sheena

Live musical numbers, a Steve Aoki DJ set, and jokes about the nearly 50-year age gap between University of North Carolina at Chapel Hill head football coach Bill Belichick and his girlfriend Jordon Hudson. The 2025 upfronts season really had it all. This year, there was also plenty of uncertainty.
This year’s best jokes from the upfronts

2 weeks ago | marketingbrew.com | Alyssa Meyers |Jasmine Sheena |Kelsey Sutton

What are the upfronts for, if not for cocktail receptions, long lines, and a chance to see stand-up comedians roast the industry you’ve dedicated your life to? At this year’s upfronts presentations, the comedians tapped to impress advertisers didn’t hold back. Seth MacFarlane kicked off the week with a musical number at NBCUniversal, Jamie Foxx cracked jokes hosting Fox’s upfront, and late-night show hosts like Seth Meyers and Jimmy Kimmel delivered onstage stand-up sets.
Apple is Kantar’s most valuable brand for fourth year in a row

2 weeks ago | marketingbrew.com | Alyssa Meyers

How do you like them apples? For the fourth year in a row, Apple was named by Kantar as the most valuable brand in the world. The tech giant earned the top spot with a brand value of $1.3 trillion, according to Kantar’s annual BrandZ report, which ranks companies around the world based on factors like consumer perceptions and financial valuations. That’s up 28% from last year, when it was also Kantar’s most valuable brand.
Exclusive: The Onion has opened a creative agency

2 weeks ago | marketingbrew.com | Katie Hicks

A year after changing ownership hands, America’s Finest News Source has opened America’s Finest Creative Agency. As of today, The Onion is offering copywriting and creative strategy services to brands under its new agency moniker. That includes help with everything from stunt marketing to email copy to social-first vertical video. “We are certainly not a one-and-done shop,” CMO Leila Brillson exclusively told Marketing Brew.