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Coworking with Michael Della Penna

2 days ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Michael Della Penna is chief strategy officer at InMarket, a marketing and measurement company. He was previously chief revenue and growth officer at the consumer insights company Cuebiq.
Advertisers are still knocking on Netflix’s door, co-CEO says

6 days ago | marketingbrew.com | Jasmine Sheena

Global economic turbulence has thrown advertisers a curveball, and there are widespread expectations of a spending slowdown on the horizon. But not at Netflix—yet. “We aren’t currently seeing any signs of softness from our direct interactions with [ad] buyers,” co-CEO Greg Peters told investors Thursday during the company’s quarterly earnings call.
Agencies are quietly backing away from DEI initiatives

6 days ago | marketingbrew.com | Jasmine Sheena

As the Trump administration continues to target DEI efforts across the country, at least two major advertising holding companies have quietly dialed back some of their DEI pledges. In recent months, both WPP and IPG have removed language on their websites emphasizing diversity, according to website captures from the Wayback Machine reviewed by Marketing Brew.
Sports drink BodyArmor rebrands to differentiate from the competition

1 week ago | marketingbrew.com | Alyssa Meyers

Between legacy brands like Gatorade and new entrants like Alex Cooper’s Unwell Hydration, competition in the sports-drink category is as stiff as ever. Coca-Cola’s BodyArmor is suiting up. On Thursday, the brand announced a new look, marking its first rebrand in the company’s history, as well as an accompanying campaign featuring some of the biggest stars on its roster of athletes.
For brands, getting name-dropped in a hit TV show can be a lucky break. Or not

1 week ago | marketingbrew.com | Jasmine Sheena

The inaugural episode of the new Apple TV+ series The Studio starts with frazzled movie studio exec Matt Remick, played by Seth Rogen, receiving an assignment for an unusual project. His boss (played by Bryan Cranston), enamored with the success of movies like Barbie, has asked him to make a movie about Kool-Aid. Kool-Aid was not directly involved in the development of The Studio, but in the first two episodes of the season, the brand has played a big role.
Pro pickleball, which is ‘open for business,’ hopes to meet brands on the court

1 week ago | marketingbrew.com | Alyssa Meyers

It’s officially spring, which means longer days, seasonal allergies, and the telltale sound of plastic meeting paddle. That’s right—it’s pickleball season. The sport first boomed during the pandemic, and as leagues formed and merged in subsequent years, hundreds of brands picked up their metaphorical paddles.
How Liverpool’s rebrand is uniting its content, from social to stadium

1 week ago | marketingbrew.com | Alyssa Meyers

This story is part of a series about how marketers for sports teams and leagues around the world approach social media strategy. One of the big four Premier League clubs is ruffling its feathers. Liverpool FC, which is sitting atop the league standings, recently introduced a new brand design meant to unify the club’s look across areas like the match-day experience, retail, and social media, while making its brand identity clearer.
Coworking with Audrey Melofchik

1 week ago | marketingbrew.com | Kelsey Sutton

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Audrey Melofchik is global chief brand experience officer at VML. She’s spent more than three decades in the industry, and has previously served as CEO of Wunderman Thompson NA, president of DDB NY, global client lead at BBDO, and chief client officer at Organic. Favorite project you’ve worked on?
Football, basketball players score most NIL deals: report

1 week ago | marketingbrew.com | Alyssa Meyers

March Madness may be over, but brands aren’t done with college hoops. The five women’s college athletes with the most NIL deals from March 2024 to March 2025 were all basketball players, and athletes from that sport filled two of the top five spots on the men’s side, too, according to sponsorship intelligence platform SponsorUnited’s 2024-25 NIL report, which analyzed 3,000 deals across more than 1,700 brands.
The Seattle Storm are leveraging the WNBA draft for a marketing blitz

1 week ago | marketingbrew.com | Alyssa Meyers

On Monday night, the Seattle Storm will have the No. 2 pick in this year’s WNBA draft as the result of a major multi-team trade that went down earlier this year during the WNBA’s free-agency period. While fans reeled from the shocking news that the Storm were trading longtime favorite and Olympic gold medalist Jewell Loyd to the Las Vegas Aces, the Storm’s marketing team was already thinking months ahead to Monday’s draft.