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6 days ago | 
marketingdive.com | Jess Deyo
Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around free tattoos, per details shared with Marketing Dive. A 30-second commercial showcases the revamped logo and revives the brand’s ‘80s jingle, “Gimme a Dew,” with a modern twist.
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6 days ago | 
yahoo.com | Jess Deyo
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around free tattoos, per details shared with Marketing Dive.
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1 week ago | 
fashiondive.com | Jess Deyo
This audio is auto-generated. Please let us know if you have feedback. QVC is gearing up for year two of its “Age of Possibility” platform, an effort dedicated to celebrating women over age 50, with the unveiling of an expanded partnership with TikTok for an eight-hour livestream shopping event designed to empower the older generation.
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1 week ago | 
marketingdive.com | Jess Deyo
QVC is gearing up for year two of its “Age of Possibility” platform, an effort dedicated to celebrating women over age 50, with the unveiling of an expanded partnership with TikTok for an eight-hour livestream shopping event designed to empower the older generation. Championing the platform is QVC’s Quentissential 50 (Q50), a group of women including public figures like Donna Kelce, mother to Travis and Jason Kelce, author Stacy London and TV personality Kathie Lee Gifford.
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1 week ago | 
harro.com | Jess Deyo
The event is part of the network’s efforts to meet the older generation where they already are, said vice president of brand marketing Annette Dunleavy.
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1 week ago | 
fashiondive.com | Jess Deyo
This audio is auto-generated. Please let us know if you have feedback. Sephora is asserting itself as a top skin care destination with a new campaign entitled “Skin Obsessed,” according to details shared with Fashion Dive’s sister publication Marketing Dive. Key to the campaign are two 30-second spots that are directed by award-winning filmmaker Taika Waititi and tap into the realities faced by consumers, from navigating complex skin care routines to searching for reliable products.
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1 week ago | 
marketingdive.com | Jess Deyo
Procter & Gamble hair care brand Pantene teamed with social media personality Alix Earle for a limited-edition collection and campaign entitled “Unexpired Pantene,” per details shared with Marketing Dive. The campaign follows a viral TikTok post from Earle raving about the effectiveness of an expired bottle of Pantene found in her family’s shower. The Unexpired collection was made available for a 24-hour period via an online sweepstakes beginning April 30 at 11 a.m. ET.
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1 week ago | 
harro.com | Jess Deyo
The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her parent’s shower.
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1 week ago | 
finance.yahoo.com | Jess Deyo
Unlock stock picks and a broker-level newsfeed that powers Wall Street. Jessica Deyo Thu, May 1, 2025, 4:53 AM 3 min read In This Article: This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Procter & Gamble hair care brand Pantene teamed with social media personality Alix Earle for a limited-edition collection and campaign entitled “Unexpired Pantene,” per details shared with Marketing Dive.
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2 weeks ago | 
retaildive.com | Jess Deyo
This audio is auto-generated. Please let us know if you have feedback. Sephora is asserting itself as a top skin care destination with a new campaign entitled “Skin Obsessed,” according to details shared with sister publication Marketing Dive. Key to the campaign are two 30-second spots that are directed by award-winning filmmaker Taika Waititi and tap into the realities faced by consumers, from navigating complex skin care routines to searching for reliable products.
