Jess Deyo

2 days ago | marketingdive.com | Jess Deyo

Venmo, the digital payments platform owned by PayPal, launched a new campaign featuring “The White Lotus” stars Aimee Lou Wood and Patrick Schwarzenegger meant to celebrate the app’s various commerce solutions, according to a press release. A 60-second spot set to a remixed version of the Black Sheep song “The Choice Is Yours” follows Wood and Schwarzenegger as they dance their way through various scenarios where they seamlessly make purchases using Venmo.

1 week ago | marketingdive.com | Jess Deyo

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, which is estimated to wield about $28 billion in direct spending power — not to mention a good deal more in indirect spending — despite its young age.

1 week ago | flipboard.com | Jess Deyo

23 hours ago2nd Gen Idol Spills The Harsh Truth: Why Picking Male Idols In 2025 Is So DifficultRecently, TVXQ‘s Jaejoong revealed why its a challenge to create a male idol group nowadays. | @jj_1986_jj/Instagram First, he noted that he may be …1 day agoWhat Does "Sharking" Mean on TikTok? You May Be Circling the Answer Already"Imagine a shark in the water with a bunch of fish. What does the shark do?" Gen Z slang is unique and at times indecipherable, exceeded only, …

1 week ago | harro.com | Jess Deyo

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.

2 weeks ago | marketingdive.com | Jess Deyo

McCain Foods, the world’s largest manufacturer of frozen potato products, recently reached a milestone in its goal of implementing regenerative farming practices. However, the 68-year-old company observed an awareness gap: While 98% of U.S. and Canadian consumers eat fries, less than 1 in 10 understand the concept of regenerative agriculture. To bring its mission to the mainstream, McCain in February launched its first global campaign, “Taste Good.