Jess Deyo

Columbus

Editor at Marketing Dive

Editor @MarketingDive | she/her

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Articles

E.l.f. brings AI-powered color-matching for makeup to Pinterest

1 week ago | marketingdive.com | Jess Deyo

E.l.f. Cosmetics teamed with Pinterest to create an artificial intelligence-powered color analysis tool called “color e.l.f.nalysis,” per details shared with Marketing Dive. Consumers on a designated microsite can upload a selfie to receive a color-season analysis and discover makeup shades that complement their unique features. Participants will also get matched with a curated Pinterest board with shoppable E.l.f. products.
E.l.f. brings AI-powered color-matching for makeup to Pinterest

1 week ago | harro.com | Jess Deyo

In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages.
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

2 weeks ago | marketingdive.com | Jess Deyo

E.l.f. Beauty’s skin care brand E.l.f. Skin is shining a spotlight on SPF denial with “Sunhinged,” a comedy special premiering June 14 at 6 p.m. ET on YouTube, according to a press release. “Sunhinged” will be hosted by comedian Marie Faustin and is meant to encourage Gen Z consumers to wear more sunscreen. Guest appearances include singer Meghan Trainor, comedians Andrea Jin and Jon Rudnitsky and drag queen Heidi N Closet.
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

2 weeks ago | harro.com | Jess Deyo

Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special

2 weeks ago | yahoo.com | Jess Deyo

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief:E.l.f. Beauty’s skin care brand E.l.f. Skin is shining a spotlight on SPF denial with “Sunhinged,” a comedy special premiering June 14 at 6 p.m. ET on YouTube, according to a press release. “Sunhinged” will be hosted by comedian Marie Faustin and is meant to encourage Gen Z consumers to wear more sunscreen.
Apple takes measured approach to AI updates at developers conference

2 weeks ago | marketingdive.com | Jess Deyo

Apple announced a slew of new features for its Apple Intelligence artificial intelligence system during the keynote of its annual Worldwide Developers Conference on Monday. The features are currently available for testing and will become widely available in the fall. Updates include an expansion of visual intelligence, which helps users learn about objects around them using their iPhone camera, to content on their screen.
Walmart challenges consumer perceptions with ‘Who Knew?’ campaign

2 weeks ago | marketingdive.com | Jess Deyo

Walmart has teamed with actors Walton Goggins and Stephanie Beatriz for a new campaign, “Walmart. Who Knew?,” designed to challenge consumer perceptions about the big-box store, according to details shared with Marketing Dive. Goggins serves as a knowledgeable guide in a 60-second spot set to The Who’s “Who Are You” where he dishes on the various perks of shopping with Walmart.
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments

3 weeks ago | marketingdive.com | Jess Deyo

Venmo, the digital payments platform owned by PayPal, launched a new campaign featuring “The White Lotus” stars Aimee Lou Wood and Patrick Schwarzenegger meant to celebrate the app’s various commerce solutions, according to a press release. A 60-second spot set to a remixed version of the Black Sheep song “The Choice Is Yours” follows Wood and Schwarzenegger as they dance their way through various scenarios where they seamlessly make purchases using Venmo.
Marketing to Gen Alpha: How brands can win over the next generation

1 month ago | marketingdive.com | Jess Deyo

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, which is estimated to wield about $28 billion in direct spending power — not to mention a good deal more in indirect spending — despite its young age.
Marketing to Gen Alpha: How brands can win over the next generation

1 month ago | flipboard.com | Jess Deyo

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