Jess Deyo

Columbus

Editor at Marketing Dive

Editor @MarketingDive | she/her

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Articles

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

6 days ago | marketingdive.com | Jess Deyo

Gatorade has teamed with rapper Kendrick Lamar for a new campaign titled “Lose More. Win More.,” per details shared with Marketing Dive. The campaign is the latest expression of its “Is It In You?” platform. A 60-second spot features a voice over from Lamar and is meant to honor the hard work and sacrifice of great athletes. The campaign spotlights Gatorade’s roster of athletes including Caitlin Clark, A’ja Wilson, Jayson Tatum, Luka Dončić and Shedeur Sanders.
Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

6 days ago | harro.com | Jess Deyo

“Lose More. Win More.” features athletes including Caitlin Clark and A’ja Wilson and pays tribute to the hard work it takes to reach icon status.
Kids entertainment brand CoComelon lends a hand in first brand campaign

1 week ago | marketingdive.com | Jess Deyo

CoComelon, the preschool entertainment franchise, launched its first-ever ad campaign, "CoComelon Can Help,” as a tribute to parents and caretakers and the challenges they face, according to details shared with Marketing Dive. The spot will air on . Key to the effort is a 60-second spot airing on Meta, Instagram, TikTok and YouTube that showcases how parents utilize the nursery rhymes in CoComelon’s programming to navigate routines with their children.
Kids entertainment brand CoComelon lends a hand in first brand campaign

1 week ago | harro.com | Jess Deyo

“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.
Kids entertainment brand CoComelon lends a hand in first brand campaign

1 week ago | yahoo.com | Jess Deyo

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: CoComelon, the preschool entertainment franchise, launched its first-ever ad campaign, "CoComelon Can Help,” as a tribute to parents and caretakers and the challenges they face, according to details shared with Marketing Dive. The spot will air on .
BeReal launches US advertising platform led by former TikTok exec

2 weeks ago | marketingdive.com | Jess Deyo

Social media platform BeReal today (April 10) announced the launch of its native advertising platform in the United States, per details shared with Marketing Dive. Over 200 advertisers have already marketed on the platform internationally, including Levi’s, which launched a lifestyle activation that saw five-times higher engagement compared to other social apps. Initial ad products include targeted in-feed ads and takeovers.
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning

2 weeks ago | marketingdive.com | Jess Deyo

Scotch-Brite, the sponge brand, launched a new campaign, “The Brite Side of Clean,” centered around self-expression and the satisfaction of a refreshed space, according to a press release. Key to the campaign is a 30-second spot, set to Outkast’s 2000 hit song “So Fresh, So Clean,” that positions cleaning as a fun and uplifting experience. The campaign includes connected TV on local broadcast, Hulu, Netflix, Amazon Prime Video and YouTube.
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning

2 weeks ago | harro.com | Jess Deyo

“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.
Wendy’s nets nearly 52M impressions in single day with Snap ad product

3 weeks ago | marketingdive.com | Jess Deyo

In a campaign using Snap’s Sponsored Snaps ad product, Wendy’s recorded nearly 52 million impressions in a single day, marking the highest view rate of all U.S. takeover advertisers during the product's alpha test phase in Q4 2024, per a company blog post. Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video Snap directly to Snapchatters in their chat inbox, last October.
Why Olaplex is leading with emotion for its latest refresh, campaign

3 weeks ago | marketingdive.com | Jess Deyo

Olaplex on Wednesday (April 2) launched a multichannel campaign, “Designed to Defy,” showcasing the way its science-backed hair care products can overcome the damage that daily life and styling can do to hair. The effort, which helps introduce a larger brand revamp, represents the first creative work under CMO Katie Gohman.