Jessica Apotheker
Cmo, Managing Director & Partner at bcg.com
Jessica Apotheker is Boston Consulting Group's global CMO, as well as CMO for BCG X, the firm's tech powerhouse. In her client work, Jessica is the global lead for the Digital Growth team and a member of BCG X, Boston Consulting Group’s tech build and design unit. Since joining BCG in 2008, Jessica has had a leading role in many engagements helping companies in the consumer packaged goods, automotive, and health care industries transform their marketing capabilities. Source
Articles
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Jan 15, 2025 |
bcg.com | Jessica Apotheker |Sylvain Duranton |Vladimir Lukic |Nicolas de Bellefonds |Sesh Iyer |Olivier Bouffault | +1 more
Discover how top companies are scaling GenAI, focusing on strategic priorities, transforming processes, and preparing workforces for AI-driven innovation.
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Oct 24, 2024 |
bcg.com | Nicolas de Bellefonds |Tauseef Charanya |Marc Franke |Jessica Apotheker |Patrick Forth |Michael Grebe | +6 more
Only 22% of companies have advanced beyond the proof-of-concept stage with AI, and only 4% are creating substantial value. Our new research reveals important insights about what leaders are doing right.
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Jan 12, 2024 |
bcg.com | Sylvain Duranton |Vladimir Lukic |Nicolas de Bellefonds |Romain de Laubier |Sesh Iyer |Olivier Bouffault | +1 more
BCG’s survey of 1,400+ C-suite executives reveals that GenAI is changing the way companies do business. Learn how companies are going from potential to profit here.
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