Jessica Deseo

1 week ago | printmag.com | Jessica Deseo

I recently had the pleasure of sitting down with Priya Prakash, founder of D4SC (Design for Social Change), who is a visionary on the intersection of design, technology, and sustainability. What unfolded was a wonderful conversation touching on everything from her early design education in India to her work with global brands like BBC and Nokia, her leadership in systems thinking, and her role as the jury president for the D&AD Awards.

2 weeks ago | printmag.com | Jessica Deseo

After spending several years honing her craft inside Pentagram’s London office, Samar Maakaroun chose to step away and launch her own studio, Right to Left. Only a couple of years into her independent venture, Pentagram came calling once again and this time, invited her back as a full partner. Leaving to find your voice is often the surest route to return to yourself, picking up confidence and reassurance for what’s next.

2 weeks ago | printmag.com | Jessica Deseo

JKR’s Lisa Smith on Heritage and the Modern Brand at D&ADPosted inBranding & Identity Design I had the pleasure of speaking with the incomparable Lisa Smith, global executive creative director at Jones Knowles Ritchie and a featured speaker at this year’s D&AD Festival.

3 weeks ago | printmag.com | Jessica Deseo

Saint-Urbain Crafts a Cinematic Identity for Now Now, a New Kind of Hotel ExperiencePosted inBranding & Identity Design On the Bowery in Manhattan’s NoHo neighborhood, a historic 1917 building has been thoughtfully transformed into Now Now, a newly opened sleeper cabin hotel designed for the curious, the creative, and the solo traveler.

3 weeks ago | printmag.com | Jessica Deseo

Superfeet’s New Brand Identity Reclaims Performance as a Metric and a MindsetPosted inBranding & Identity Design Rebuilding a brand that has been in existence since 1977 is no small feat. Superfeet has carved its reputation in the performance insole category with a formula grounded in biomechanics and comfort.