Articles
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Sep 17, 2024 |
iab.com | Jianna Caronan
The landmark study, “Unconnected Commerce: the Disconnect between Brands and Consumers in Digital Video Shopping,” defines ‘Commerce Video’ and unveils solutions for ideal commerce video ad strategies
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May 9, 2024 |
iab.com | Jianna Caronan
Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*.
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