IAB
IAB supports the media and marketing sectors in succeeding within the digital economy.
Outlet metrics
Global
#254818
United States
#196187
Business and Consumer Services/Marketing and Advertising
#864
Articles
-
Sep 19, 2024 |
iab.com | Dorotea Lechuga
David Cohen, CEO at IAB, issued statement on FTC's Data Practices of Social Media and Video Streaming Services report.
-
Sep 17, 2024 |
iab.com | Jianna Caronan
The landmark study, “Unconnected Commerce: the Disconnect between Brands and Consumers in Digital Video Shopping,” defines ‘Commerce Video’ and unveils solutions for ideal commerce video ad strategies
-
May 9, 2024 |
iab.com | Jianna Caronan
Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*.
-
Apr 27, 2024 |
iab.com
Today’s digital landscape is incredibly complex. The convergence of sensitive personal data, privacy regulations, and marketing practices makes the risks to enterprises greater than ever. As businesses navigate this complex terrain, they are left wondering how regulatory changes will impact their ability to collect and use sensitive consumer data. Join our free webinar where experts will explain the increasingly complicated and narrowing terrain for using such data for marketing purposes, as well as operational best practices and case studies.
-
Apr 17, 2024 |
iab.com | Dorotea Lechuga
IAB issued a letter to the House Energy and Commerce Committee supporting its work to create a national data privacy law, but also pointed out flaws in several bills considered.
IAB journalists
Contact details
Address
123 Example Street
City, Country 12345
Phone
+1 (555) 123-4567
Email Patterns
Website
http://iab.comTry JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →