Jim Connolly

1 month ago | jimsmarketingblog.com | Jim Connolly

The economy is general. It’s determined by outside factors. Your economy is specific. It’s determined by you. Your economy is what matters. That’s because it is always your actions that determine your economy… and your results. We saw this everywhere a few years ago, during the pandemic lockdowns. There would be businesses in the same industry, in the same towns, serving the same marketplace; one would flourish and the other would fail. Same restrictions. Same opportunities.

2 months ago | yahoo.com | NJ Convery |Jim Connolly

A year ago, seven-year-old Lydia was walking to post a letter with her dad when she was savagely attacked by an XL bully that had escaped from a neighbour's garden. Matt says the day turned to horror in an instant, telling us he first saw the escaped dog out of the corner of his eye and within seconds it was "attached" to his daughter's arm, biting her three or four times. He says the dog kept lunging for Lydia and in a frantic effort to stop it mauling his daughter, he had to "lie on top of it".

2 months ago | jimsmarketingblog.com | Jim Connolly

A lot of small business owners spend a ton of money on advertising. Often with pretty poor results. So, I put this post together, to help you avoid the most common advertising mistakes. Here they are in no particular order. You’re using brand advertising (ads that contain no obvious call to action), when you should be using direct response advertising (ads that contain a direct call to action). Almost all small businesses should use direct response.

Feb 18, 2025 | jimsmarketingblog.com | Jim Connolly

Without doubt, customer experience is one of the most powerful forms of marketing. Here’s a look at why, plus some examples to help your business create an outstandingly valuable experience for your customers. Let’s go!Customer experience is a term often used incorrectly. Some use it interchangeably with customer service, but they’re very different things. Customer service is about the quality of service you provide to your customers.

Feb 12, 2025 | jimsmarketingblog.com | Jim Connolly

Here they are in no particular order. There’s a type of thinking that can only be done by writing. So, the next time you’re working on an idea, solving a problem or developing a new service, etc., write it down in detail. You’ll get a better answer and you’ll find it faster. Don’t chase the latest success hacks. Instead, focus on proven strategies that work in every economy. Treat your time with the respect you deserve. Throughout the day, ask yourself is this the best use of my time right now?