Jim Hingst

2 months ago | signshop.com | Jim Hingst |Ashley Bray

In developing a sales strategy, one size does not fit all. You must customize your strategy to the specific requirements of the account because each business opportunity is different. The personalities from one account to another will be different. The needs and problems facing each business will be different. And the buying process at each company may be different. You need to identify the role that the person that you are meeting with plays in the buying process.

Jan 15, 2025 | signshop.com | Jim Hingst |Ashley Bray

Like it or not, sales prospects do not make decisions based on reason; instead most people make decisions emotionally and then support their decisions with facts. That is why you must first identify the prospect’s most salient emotional needs and desires in your initial sales meetings and then construct a sales argument which not only appeals to those needs but provides evidence and justification for the prospect to make a decision.

Jan 6, 2025 | signshop.com | Jim Hingst |Jeff Wooten

The technology shift from analog to digital, which began more than forty years ago, provided sign makers with many new business opportunities. Innovations in computerized plotter-cutting and digital print technology initiated mass-produced graphics and reduced production costs. These technological advances also lowered the barriers to entry and opened the flood gates to a torrent of new competitors, such as commercial offset printers.

Oct 10, 2024 | signshop.com | Jim Hingst |Ashley Bray

Why should anyone choose your sign shop rather than your competitors’ shops? If you can’t articulate your company’s unique product differential, you’re leaving your chances for success, well, up to chance. Perhaps your prospects walk through your door because they see your shop while driving past it? Or maybe your company was listed in an Internet search? Possibly someone mentioned your shop in passing? If so, these are hardly world-shaking marketing advantages.

Oct 9, 2024 | signshop.com | Jim Hingst |Jeff Wooten

In the approval process for business loans, lenders use the “five Cs of credit” as their standard for credit analysis. If you want to improve your chances of getting a business loan, you need to satisfy the requirements in these five areas: Capacity, Capital, Character, Collateral, and Conditions. Let’s take a closer look at these five Cs.1. CapacityIn rating a business’s capacity to repay a loan, lenders generally evaluate the company’s Cash Flow Statement for at least two years.