Jim Taylor

San Francisco

Ph.D., Psychology; internationally recognized authority on the psychology of sports, performance, parenting, and personal growth.

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Articles

Positive Self-talk for Triathlon Training and Racing

6 days ago | drjimtaylor.com | Jim Taylor

Perhaps the most powerful mental tool to build your confidence is positive self-talk. What you say to yourself away from triathlon, when you’re training, and during races impacts what you think, how you feel, and how you perform in training and on race day. Whatever you think more of—whether positive or negative—will determine the road you go down.
Make Every Day a Good Day of Triathlon Training

1 week ago | drjimtaylor.com | Jim Taylor

One of the most frequent comments I hear from the triathletes I work and friends I train with is: “I had a lousy day of training.” This statement was almost always accompanied by a variety of emotions that are neither pleasant nor helpful including frustration, anger, worry, doubt, and disappointment, and, occasionally, despair. Moreover, I saw that this assertion hurt triathletes’ motivation, confidence, and focus, and, as a result, their subsequent training efforts often suffered.
RaceTrac and Jamba Team Up for Limited-Time

3 weeks ago | globenewswire.com | Jim Taylor

Atlanta, March 31, 2025 (GLOBE NEWSWIRE) -- RaceTrac and Jamba® have teamed up to deliver fans an exciting new collaboration: the Jamba-inspired Strawberry Wave Swirl World flavor is a refreshing sweet treat that blends the vibrant tastes of strawberry and pink lemonade. This limited-time flavor will be available for purchase at participating RaceTrac locations starting on April 2.
Red Devils ease past Green Dragons

3 weeks ago | midfloridanewspapers.com | Jim Taylor

A nine run fifth inning by the Avon Park Red Devils blew open a one run game and subsequently ended it as Avon Park improved to 13-5 on the season with a 13-3 win over the Lake Placid Green Dragons (5-11), who are now on a four game slide.
Transitions in Triathlon Matter, Here’s Now to Nail Them

1 month ago | drjimtaylor.com | Jim Taylor

I think it’s unfair to call triathlons triathlons. By its very name, triathlon suggests that there are three events in the sport. However, as we all know, there are two other events that can have a big impact on where you end up in the results at the end of the day. Of course, I’m referring to transitions—T1 and T2, in triathlon parlance—which, most everyone would agree, can play a huge role in the kind of race you have.
Red Devils blank Green Dragons

1 month ago | midfloridanewspapers.com | Jim Taylor

The Avon Park Red Devils softball team (5-3) beat the Lake Placid Green Dragons (5-6) in a Class 3A-District 10 match-up by a 9-0 decision. The win kept Avon Park tied for first place in the district (2-0) and dropping Lake Placid into third with a 1-1 record. After a scoreless first inning, the Red Devils took the lead in the bottom of the second with three runs. Janely Ayala led off with a walk followed by a single by Makayla Wells and a walk to Skylar Hicks that loaded the bases with no outs.
A night of celebration

1 month ago | midfloridanewspapers.com | Jim Taylor

The Avon Park Champions Club inducted Charles Devlin, Penelope Jahna and Dr. Robert Palmer into the Avon Park Champions Club Hall of Fame. Also present to receive her Red Jacket was Dr. Katherine Markell, inducted last year but unable to make the ceremony due to military obligations.
Ski Racing Season Finale: Strategies to End on a High Note

1 month ago | skiracing.com | Jim Taylor

Photo: Roger CarryBelieve it or not, only about a month of race season is left. After many days of training and racing this winter, the end is near. At this late point in the season, you’ll probably fall into one sf three camps regarding how your season has gone. First, you may be thrilled with your skiing and race results progress. You’d be perfectly content if the season ended today. But wouldn’t you want to continue your great season by taking it to a higher level?
Meet My Partners for 2025: FORM Smart Swim Goggles

1 month ago | drjimtaylor.com | Jim Taylor

In today’s installment of Meet My 2025 Partners, I’m beyond excited to introduce you to FORM smart swim goggles. First, some back story. I didn’t grow up swimming; I was firmly placed in the “non-drowning” category. I didn’t do my first lap or side breathing until I was well into adulthood.
Confidence is the Key to Race-day Success

1 month ago | drjimtaylor.com | Jim Taylor

For most of us, the off-season prep period is over (I had my first race a few weeks ago) and our conditioning and training regimens are becoming increasingly race specific. All that hard work since the end of the 2024 season has been devoted to increasing your strength and stamina so you can go hard start to finish, regardless of the distance of your race.