Jim Taylor

San Francisco

Contributor at Psychology Today

Ph.D., Psychology; internationally recognized authority on the psychology of sports, performance, parenting, and personal growth.

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Articles

Four Essential Lessons for Triathlon, Sports, & Life

2 weeks ago | drjimtaylor.com | Jim Taylor

I just returned from the USAT Multisport National Championships in Omaha, where I raced three events: the Super-sprint, Sprint, and Mixed-Relay. It was a demanding and deeply fulfilling experience—full of intensity, adversity, and insight. While I love racing, what keeps me coming back isn’t just the competition. It’s the life lessons that emerge on the course—powerful reminders about how to perform, live, and grow.
Mindto Website is LIVE!!

2 weeks ago | drjimtaylor.com | Jim Taylor

As many of you know, I’m a co-founder and Chief Content Officer of Mindto (as in, put your “mind to”), a start-up whose goal is to develop a human-driven, AI-assisted app that empowers athlete performance, well-being, and mental health. I am thrilled to announce that our website just went live. This is a major milestone for Mindto, as well as for myself and my two co-founders, Guillaume Dive and Miguel Pinilla.
Ditch the Expectations-and Race Your Best

3 weeks ago | drjimtaylor.com | Jim Taylor

With USAT Multisport Nationals happening this week in Omaha (I’ll be racing three events myself!), I wanted to share something that could make or break your performance on race day: expectations. At first glance, expectations seem positive. The dictionary defines them as “a strong belief that something will happen in the future” or “a belief that someone will or should achieve something.” Sounds confident, right?
Triathlon Imagery: The Mental Tool You Should Be Using

1 month ago | drjimtaylor.com | Jim Taylor

Triathlon is a brutal sport!It’s not just one sport—it’s three. And that means your body and brain are constantly being pushed to the edge. You’re not just fighting physical fatigue—you’re battling heat, hills, pain, nerves, and unpredictability. So, here’s the big question:What if there was a mental tool that could help you train smarter and show up fully prepared on race day? Good news—there is. It’s called mental imagery (yep, also known as visualization).
Three Race-day Goals for Triathlon Success

1 month ago | drjimtaylor.com | Jim Taylor

Defining success in triathlon is a difficult task. When I ask most athletes and coaches how they define success, it is usually in terms of results, whether wins, rankings, or times. For others, though, success is being healthy and fit, enjoying their races, and just finishing.
Meet my 2025 Partners: Argon 18 (also My Title Partner)

1 month ago | drjimtaylor.com | Jim Taylor

Meet My Partners for 2024: Argon 18 Bikes-My Title PartnerI am thrilled to announce Argon 18 bicycles will continue as my bike partner for 2025 and my “title partner” that will receive top billing in supporting their brand. If you’re not familiar with Argon 18, they are a Canadian-based bicycle manufacturer that has been building exceptional bikes since 1989.
The Psychology of Extreme Heat for Triathletes: Don’t Sweat it

1 month ago | drjimtaylor.com | Jim Taylor

The 2025 triathlon is officially underway! One challenge that most of us can expect is extreme heat in some of our races. I’m heading Omaha in June for USAT Multisport Nationals and to Milwaukee in August for USAT Triathlon Nationals, both of which we can expect hot and humid race conditions. Thankfully, it won’t be as hot as it was in Abu Dhabi at the 2022 World Standard-distance and Super-sprint World Championships. And, yes, it was beyond hot, it was suffocating.
Positive Self-talk for Triathlon Training and Racing

2 months ago | drjimtaylor.com | Jim Taylor

Perhaps the most powerful mental tool to build your confidence is positive self-talk. What you say to yourself away from triathlon, when you’re training, and during races impacts what you think, how you feel, and how you perform in training and on race day. Whatever you think more of—whether positive or negative—will determine the road you go down.
Make Every Day a Good Day of Triathlon Training

2 months ago | drjimtaylor.com | Jim Taylor

One of the most frequent comments I hear from the triathletes I work and friends I train with is: “I had a lousy day of training.” This statement was almost always accompanied by a variety of emotions that are neither pleasant nor helpful including frustration, anger, worry, doubt, and disappointment, and, occasionally, despair. Moreover, I saw that this assertion hurt triathletes’ motivation, confidence, and focus, and, as a result, their subsequent training efforts often suffered.
RaceTrac and Jamba Team Up for Limited-Time

2 months ago | globenewswire.com | Jim Taylor

Atlanta, March 31, 2025 (GLOBE NEWSWIRE) -- RaceTrac and Jamba® have teamed up to deliver fans an exciting new collaboration: the Jamba-inspired Strawberry Wave Swirl World flavor is a refreshing sweet treat that blends the vibrant tastes of strawberry and pink lemonade. This limited-time flavor will be available for purchase at participating RaceTrac locations starting on April 2.

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