Jiongming Mu

Dec 15, 2023 | ipsos.com | Colin Ho |Jiongming Mu

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Feb 6, 2023 | ipsos.com | Colin Ho |Jiongming Mu |Adam Brown

In the past marketers strived to be good storytellers – explaining why their innovation should be purchased. This was a world where consumers were more receptive to long messages, giving marketers the luxury of time to sell their innovation. But in today’s hyperconnected world, consumers are constantly bombarded with advertisements and standing out among an estimated 30,000 new consumer products launched annually is challenging.