Jo Roberts

Jul 12, 2024 | marketingprofs.com | Jo Roberts

Sign in or sign up to access this audio feature! No worries ... it's FREE! What do you get when you mix AI, marketing, and ethics? Confusion. Frustration. Potentially questionable decisions. And a whole lot of hands in the air (and not because we "just don't care").

Jun 25, 2024 | prophet.com | Abram Sirignano |Michael Welch |Jay Milliken |Jo Roberts

BLOGKey strategies for accelerating Success: 3 Pathways to Dynamic Market Growth Growth is rarely easy. Based on conversations with senior business leaders across industries, we sense an increasing recognition that it has never been more difficult to generate and sustain growth. To be clear, we are talking about growth driven by customer interest and market demand, rather than the temporary variety driven by acquisition, cost takeout or organizational restructuring.

Jun 21, 2024 | marketingprofs.com | Jo Roberts

In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting. Forecasting in a top-of-funnel demand generation context means predicting "when something is likely to happen," says Christopher S. Penn, chief data scientist at Trust Insights.

May 31, 2024 | marketingprofs.com | Jo Roberts

Sign in or sign up to access this audio feature! No worries ... it's FREE! We've all seen them in our inboxes and social media feeds—perhaps even in the blogs (and other content) we read: blatant AI ruffage. Often generic or completely off-brand (and bland, like iceberg lettuce). And sometimes downright weird—think the content equivalent of Brussels sprouts ice cream. It may technically be good for you, but no one wants it. You know what I'm talking about.

May 24, 2024 | marketingprofs.com | Jo Roberts

Hot take: All that content you've been creating? It's not thought leadership. Or at least most of it isn't, especially if you leave the writing to AI. In many marketers' eyes, including many "experts," content marketing and thought leadership are the same. But although thought leadership can be a pillar of your content strategy, it's not the only content you create. It has a specific focus. According to Orbit Media's Andy Crestodina, "Thought leadership is a categorically different type of content.