Jodi Harris

1 week ago | contentmarketinginstitute.com | Jodi Harris

You know your customers’ content engagement preferences and have dozens of stellar story ideas to develop into high-performance marketing assets. What you don’t have is enough time or team members to execute even a fraction of those ideas. You do an admirable job, but your audience and other stakeholders demand more content than the team can reasonably generate. Before you reach into the AI toolbox to scale the creative resources, consider a more human approach: employee-generated content (EGC).

1 month ago | contentmarketinginstitute.com | Jodi Harris

Don't let your marketing team struggle to deliver what matters to your brand and your target audience. Create a content mission statement in this easy, three-step process. You can't ace an assignment when you aren't sure what the work entails or what it should look like when completed. To fulfill your brand's strategic goals, you need a clear understanding of what to create, whom to engage, and why they'll find it worth doing so. A content marketing mission statement provides that clarity.

2 months ago | contentmarketinginstitute.com | Jodi Harris

Your brand will never gain TikTok celebrity status with infographics, photography, illustrations, and other image-centric content. But that’s no reason to ignore these workhorse formats. Visual assets can convey detailed insights and deep emotions in memorable ways and work well online or offline. Best of all, audiences don’t need to wait (impatiently) for a random pre-roll ad before viewing them. Can this kind of content drive your marketing goals as well as video does?

Jan 29, 2025 | contentmarketinginstitute.com | Jodi Harris

You have too many marketing tasks and responsibilities to do them the hard way. Your work is too critical to business success to let best practices slide and details fall through the cracks. Since you can’t always trust AI tools to do the job right the first time, trust the wisdom of your industry peers who have found ways to make content and marketing more manageable.

Oct 16, 2024 | contentmarketinginstitute.com | Jodi Harris

“Let me tell you a story …”Those six simple words command attention. They create an expectation that an engagement-worthy experience is about to unfold. Thoughtfully produced podcasts and videos can deliver on the promise of brand storytelling. But success is far from a given. These efforts typically play in crowded, noisy spaces where it’s hard to get discovered. Without a compelling hook, your target audience might tune out or scroll by.