Jodi Harris

3 weeks ago | contentmarketinginstitute.com | Jodi Harris

Your brand will never gain TikTok celebrity status with infographics, photography, illustrations, and other image-centric content. But that’s no reason to ignore these workhorse formats. Visual assets can convey detailed insights and deep emotions in memorable ways and work well online or offline. Best of all, audiences don’t need to wait (impatiently) for a random pre-roll ad before viewing them. Can this kind of content drive your marketing goals as well as video does?

2 months ago | contentmarketinginstitute.com | Jodi Harris

You have too many marketing tasks and responsibilities to do them the hard way. Your work is too critical to business success to let best practices slide and details fall through the cracks. Since you can’t always trust AI tools to do the job right the first time, trust the wisdom of your industry peers who have found ways to make content and marketing more manageable.

Oct 16, 2024 | contentmarketinginstitute.com | Jodi Harris

“Let me tell you a story …”Those six simple words command attention. They create an expectation that an engagement-worthy experience is about to unfold. Thoughtfully produced podcasts and videos can deliver on the promise of brand storytelling. But success is far from a given. These efforts typically play in crowded, noisy spaces where it’s hard to get discovered. Without a compelling hook, your target audience might tune out or scroll by.

Aug 21, 2024 | contentmarketinginstitute.com | Jodi Harris

Most brands understand what it takes to deliver a satisfying content experience — or think they do. But what your brand believes will compel engagement may not align with what works for your audience. When gauging value, the audience’s perception is reality. If your content experience doesn’t deliver at someone’s first point of entry, you may not get a second chance. It takes organization-wide alignment to meet audience expectations. Here’s how to help everyone understand the assignment.

Aug 13, 2024 | contentmarketinginstitute.com | Jodi Harris

Does every “new” show, series, and film you watch these days seem like something you’ve seen before? You’re not experiencing déjà vu, and Hollywood (probably) isn’t out of ideas. You’re seeing why sequels, prequels, reboots, and reunion shows have taken over your content channels: Storytelling around instantly recognizable themes has built-in resonance. Humans evolved through our skill at identifying and categorizing patterns of information for easy understanding.