Joe Mandese

1 week ago | mediapost.com | Joe Mandese

by Joe Mandese  @mp_joemandese, 3 minutes agoGlobal apparel and footwear marketer Wolverine World Widethis morning announced it has renewed Havas Media Network (HMN) as its media agency-of-record following a review. HMN originally won Wolverine's media AOR business in September 2023, following a review consolidating its roster of multiple mediashops representing 13 brands, including its largest -- Merrell -- which was handled by Dentsu's iProspect.

1 week ago | mediapost.com | Joe Mandese

by Joe Mandese  @mp_joemandese, 2 hours ago The Media Rating Council (MRC) has reaccreditedMeta's content-level brand-safety methodology for Facebook's feed, and for the first time has accredited it for Instagram's feed. The accreditations, which are important ad industry stamps ofapproval, follow Meta's brand safety recertification for the sixth consecutive year from the Trustworthy Accountability Group.

1 week ago | mediapost.com | Joe Mandese

by Joe Mandese  @mp_joemandese, 19 minutes agoCANNES, France -- WhenNBC unveiled “On Brand with Jimmy Fallon” – a new, unscripted reality TV show about a fake ad agency creating real campaigns – would be on this fall’s new prime-timeschedule, it seemed like a new, jump-the-shark moment in which real life would be imitating art, or perhaps the other way around.

1 week ago | mediapost.com | Joe Mandese

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username   Password     Forgot?

1 week ago | mediapost.com | Joe Mandese

by Joe Mandese  @mp_joemandese, 6 minutes agoCANNES, France -- For all the giddy buzzabout the promise of AI, the Lions Festival took on a dystopian tone here during some high-profile panel discussions inside the Palais, especially one featuring powerful signals from Edelman's TrustBarometer.