Articles
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5 days ago |
mediapost.com | Joe Mandese
For an enterprise prized for building the names -- and equity -- of some of the largest brands in the world, WPP has had an erratic history of building its own, especially where its media services are concerned. And the truth is, so have most of the other big agency holding companies.
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1 week ago |
mediapost.com | Joe Mandese
Following peak pandemic year growth, consumer spending on media decelerated for the third consecutive year, rising just 4.4% to $2.371 trillion worldwide last year, according to PQ Media's latest forecast, released this morning.
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1 week ago |
spin.com | Joe Mandese
On March 19, SPIN Magazine turned 40, marking four decades of redefining music and cultural journalism. Launched in 1985 by Bob Guccione, Jr., SPIN didn’t just cover music — it challenged the status quo, reshaped how artists were covered, and ultimately became the voice of a generation.
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1 week ago |
mediapost.com | Joe Mandese
Editor’s Note: How to read this “Red, White & Blog” post. There are three sections separated by a dinkus. • None The first section are my observations about the juxtaposition of two prominent women media industry executives who gave talks at the Possible Miami conference last week and why it illustrates a political media industry divide about the “legacy” of our industry.
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1 week ago |
mediapost.com | Joe Mandese
March came in like a lamb and went out like a roller coaster ride in the U.S. ad marketplace, according to just-refreshed data from Guideline's U.S. Ad Tracker.
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