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Joel Pitarch

Tholen

Editor at FreshPlaza ES

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Articles

  • "We expect significant growth in the consumption of pigmented oranges"

    1 week ago | freshplaza.com | Joel Pitarch

    Consumer interest in pigmented citrus fruits has been growing in recent years, and their consumption is expected to increase in the future, especially if evidence is found of outstanding health benefits in the case of pink citrus fruits due to their lycopene content. Could the development of new varieties providing organoleptic and nutritional value give a boost to the declining consumption of oranges?

  • "Prevemos que va a haber un importante crecimiento del consumo de naranjas pigmentadas"

    1 week ago | freshplaza.es | Joel Pitarch

    El interés de los consumidores por los cítricos pigmentados está despertando en los últimos años y se prevé que su consumo aumente de cara al futuro, sobre todo si, además, se puede probar científicamente que aportan beneficios destacables para la salud en el caso de los cítricos rosados por su contenido de licopenos. ¿Podría la obtención de nuevas variedades que aporten valor organoléptico y nutricional dar un empuje al decadente consumo de naranjas?

  • "We can't expect consumers to adapt to us, we have to adapt to the consumer"

    3 weeks ago | freshplaza.com | Joel Pitarch

    According to various market studies, there is a downward trend in the consumption of fresh fruit, especially among the younger generations, who are mostly seeking convenience. The pre-prepared convenience food sector aims to cater to this trend and create new consumption habits.

  • Photo report of Fruitnet Citrus Congress in Valencia

    3 weeks ago | freshplaza.com | Joel Pitarch

    The first day of the Fruitnet Citrus Congress took place on March 25 in the City of Arts and Sciences in Valencia, five months after the region was hit by the worst floods in decades, which made it necessary to postpone the event initially planned for the beginning of November.

  • "El consumidor no se va a adaptar a nosotros, somos nosotros quienes debemos adaptarnos al consumidor"

    4 weeks ago | freshplaza.es | Joel Pitarch

    Según diversos estudios de mercado, se observa una tendencia a la baja en el consumo de fruta fresca, sobre todo en las generaciones más jóvenes y que más buscan la conveniencia. La IV gama se presenta como un segmento que trata de contrarrestar esta tendencia y crear nuevos hábitos y momentos de consumo.

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