Johanna McDowell

Nov 14, 2024 | marklives.com | Johanna McDowell

Oct 31, 2024 | businesslive.co.za | Johanna McDowell

Though marketers may know which the leading agencies are, and which ones they’d like to meet, they don’t know all of them. They  are often relying on information given to them by other industry leaders or someone “who knows someone”. Often they’ll be reading up on agencies to note the awards they’ve won — we know this from Agency Scope, where research shows that clients often note the long list of agencies they get from what they read in industry media.

Oct 22, 2024 | themediaonline.co.za | Johanna McDowell

Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox – which could light your fire or burst into flames. While the outcome of every pitch is generally the same, every pitch process is different. One size does not fit all, and 18 years of experience will show there’s more insight and instinct required to get the match right than what is revealed by checking an agency’s credentials.

Oct 8, 2024 | bizcommunity.com | Johanna McDowell

Advertise your job vacancies2 days7 days30 daysBy Industry Show more There is evidence of a strong trend of strategic creativity being the magic ingredient.

Oct 3, 2024 | bizcommunity.com | Danette Breitenbach |Karabo Ledwaba |Johanna McDowell

Steve Babaeko is the CEO / chief creative officer of the Lagos-based communications agency X3M Ideas, which operates in Nigeria and six other markets on the continent says while the odds have always been against Africans, the story of Africa is not all doom and gloom and brilliant things are coming from the continent. Steve Babaeko, CEO / chief creative officer of the Lagos-based communications agency X3M Ideas (Image supplied)“We must look fear in the eyes and win against all odds.