Vanessa Bosman

Nov 12, 2024 | lifestyleandtech.co.za | Vanessa Bosman

Following numerous local and international design awards in 2024, the creative industry is once again confronting longstanding issues: the legitimacy of these awards followed by the true value of creative work, and consequently, the issue of unfair compensation. While these topics have been discussed for decades, nothing has changed, and we are running out of steam.

Oct 18, 2024 | bbrief.co.za | Vanessa Bosman

Every day you are bombarded with visual stimuli. Your breakfast, your emails, and your social media feeds blast your brain with imagery. Almost every item you interact with tries to get your attention. Your brain diverts most stimuli to the unconscious side. This includes even the most expensive campaigns from trendy agencies. However, if something visually disruptive triggers your attention, the conscious brain takes notice. This moment is crucial in the marketing process.

Oct 4, 2024 | bizcommunity.com | Vanessa Bosman

The International Communications Consultancy Organisation's (ICCO) Next Gen Group has unveiled a compelling report that explores the motivations, challenges, and ambitions of young PR professionals across seven global regions. Young professionalsICCO’s Next Gen Group is a team of young PR practitioners dedicated to shaping the future of the industry.

Sep 30, 2024 | bizcommunity.com | Johanna McDowell |Vanessa Bosman

Advertise your job vacancies2 days7 days30 daysBy Industry Show more Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames.

Sep 19, 2024 | bizcommunity.com | Vanessa Bosman |Sasha Kupritz |Aa-isha Hassiem |Jarred Cinman

Advertise your job vacancies2 days7 days30 daysBy Industry Show more Today, Thursday, 19 September, the Brave Group launched Forge, an artificial intelligence (AI) platform that integrates AI with human creativity at the Nedbank IMC, where it invited marketers to be part of this transformation.