John Bohlmann

Apr 14, 2024 | hotelexecutive.com | Connor Vanderholm |John Bohlmann |Rachel Svoboda |Bonnie J. Knutson

In the glamorous world of hotel marketing, where every room has a view (even if it's of the parking lot) and the beds always promise dreams sweeter than honey. On the flip side, revenue management often plays the role of the pragmatic penny-pincher, meticulously balancing demand with price, sometimes a little too conservatively. It's a classic tale of ambition meeting reality, where the marketing department's champagne wishes run into the revenue management's beer budget.