Connor Vanderholm

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Articles

Rate Wars: When Hotels Engage in 'Price Espionage'

Oct 27, 2024 | hotelexecutive.com | Connor Vanderholm

In the experience-centric world of hospitality, where every guest is supposedly treated like royalty and every room promises the view of a lifetime, there exists a far less glamorous underworld. It’s a world of covert operations, hidden agendas, and strategic maneuvering. I’m talking about the clandestine, and occasionally comical, world of hotel rate espionage. Forget James Bond; think more along the lines of a spreadsheet-wielding Sherlock Holmes.
The 'Revenue Sleuth': Unmasking Revenue Maximization Tactics

Jul 14, 2024 | hotelexecutive.com | Connor Vanderholm

Rate Shopping: The Foundation of Competitive Intelligence Rate shopping forms the bedrock of any revenue sleuth’s strategy. By continuously monitoring competitor rates, savvy revenue managers can dynamically adjust their prices to stay ahead. The goal is not just to match or undercut competitors but to strategically position your property in the market. Advanced rate shopping tools provide real-time data on competitor pricing, allowing revenue managers to make informed decisions.
The Hotel Sales Playbook: Where Hotel Sales and Technology Meet

Jul 1, 2024 | hotelnewsresource.com | Connor Vanderholm

The Hotel Sales Playbook: Where Hotel Sales and Technology Meet HSMAI Global’s new Certified Hotel Sales Leader (CHSL) certification is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies. Here we share excerpts from Chapter 1 of The Hotel Sales Playbook: Winning Strategies for Success.
Spa Revenue Management: The Art of Pricing Optimization for Spa Services

Jun 27, 2024 | hotelnewsresource.com | Connor Vanderholm |Dan Voellm |Larry Spelts

Spa, Swimming Pool - Unsplash+ Effective pricing strategies are the cornerstone of spa revenue management. While price controls are still largely a manual endeavor in the spa industry compared to the more sophisticated automated programs employed for hotel rooms and airline seats, there are a number of pricing levers including dynamic, real time, advance, and last-minute pricing strategies that can be used to build your spa revenue management program. Let’s explore. 1.
Navigating the Complex World of Conversational AI - Part 1 - By John Smallwood, President Travel Outlook

Jun 27, 2024 | hotelnewsresource.com | Connor Vanderholm

Image Credit Travel Outlook Questions Every Hotelier Should Ask When Considering Guest-Led Conversational AI In the rapidly evolving hospitality industry, integrating Artificial Intelligence (AI) has become crucial for hoteliers looking to enhance guest experiences and stay ahead of the competition. As AI technology continues to develop, hoteliers need to ask the right questions to ensure they select the best guest-led conversational AI solutions for their needs.
The Blame Game: When Marketing Blames Revenue Management and Vice Versa - By Connor Vanderholm

Jun 26, 2024 | hotelnewsresource.com | Connor Vanderholm |Dan Voellm |Larry Spelts |Debbie Miller

The Blame Game: When Marketing Blames Revenue Management and Vice Versa The Duel of Perspectives Picture this: Marketing campaigns are in full swing, beautifully crafted, and meticulously executed to entice guests. Meanwhile, the revenue management team is diligently fine-tuning pricing strategies to optimize profits. Peaceful and cohesive like a Paula Detlefsen painting. That is until occupancy rates falter or revenues don’t meet expectations, then the fingers begin to point.
How Marketing Can Oversell and Revenue Management Can Underdeliver

Apr 14, 2024 | hotelexecutive.com | Connor Vanderholm |John Bohlmann |Rachel Svoboda |Bonnie J. Knutson

In the glamorous world of hotel marketing, where every room has a view (even if it's of the parking lot) and the beds always promise dreams sweeter than honey. On the flip side, revenue management often plays the role of the pragmatic penny-pincher, meticulously balancing demand with price, sometimes a little too conservatively. It's a classic tale of ambition meeting reality, where the marketing department's champagne wishes run into the revenue management's beer budget.
Cayuga Hospitality Consultants Panel: Evolving Technology and Revenue Strategy

Feb 29, 2024 | hospitalitynet.org | Stephanie Sparks Smith |Connor Vanderholm

During the Cayuga Hospitality Consultants Annual Conference 2023 in Dallas, a panel discussion was hosted around “Evolving Technology and Revenue Strategy”.
New Developments in Culinary Wellness

Nov 28, 2023 | hotelexecutive.com | Remington Hotels |Richard Garcia |Connor Vanderholm |Merrick Dresnin

2024 is on track to become the year of wellness tourism. A recent 2023 Hilton travel repor t paints a vivid picture, indicating that a whopping 50 percent of travelers are looking for travel to address either physical or mental wellness. While spas and fitness centers have traditionally been synonymous with wellness travel, today's travelers seek more authentic, personalized, and profound wellness experiences, and hoteliers must be prepared to deliver.
Avoiding Ethical Pitfalls

Nov 19, 2023 | hotel-online.com | Connor Vanderholm |Elliott Bryan

By Connor VanderholmLet's face it; we've all been tempted to play with rates to boost revenue. It's the oldest trick in the revenue management book, you might even say that's exactly what revenue management is. But I'm specifically referring to the practice of lowering prices during the booking process, then adding hidden fees later. The guest feels like they've been duped, but hey, you've made a few extra bucks, right?