John Busby

Apr 2, 2024 | ana.net | John Busby

Share         Deloitte's most recent biannual survey of more than 300 CMOs found that an investment in the "right tech" is a top priority for driving organic revenue growth. Among available tactics, technology-driven efforts to drive personalization, or messages tailored to individual shoppers' preferences, have emerged as an essential strategy for growing companies.

Dec 14, 2023 | erj.ersjournals.com | P. Jane McDowell |Ron McDowell |John Busby |M. Chad Eastwood

IntroductionAsthma is a heterogenous disease of the airways characterised by variable airways hyperresponsiveness and chronic inflammation. It is estimated that 5–10% of asthmatic patients have “severe asthma”, defined by the European Respiratory Society (ERS)/American Thoracic Society (ATS) as “asthma which requires treatment with Global Initiative for Asthma (GINA) step 4–5 treatment or oral corticosteroids (OCS) for 50% of the last year to prevent it becoming uncontrolled” (see ) [1, 2].

Oct 19, 2023 | erj.ersjournals.com | P. Jane McDowell |Ron McDowell |John Busby |M. Chad Eastwood

FootnotesThis manuscript has recently been accepted for publication in the European Respiratory Journal. It is published here in its accepted form prior to copyediting and typesetting by our production team. After these production processes are complete and the authors have approved the resulting proofs, the article will move to the latest issue of the ERJ online. Please open or download the PDF to view this article.

Feb 16, 2023 | openres.ersjournals.com | Liam Heaney |Frank Kee |Charlene Redmond |John Busby

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