John Cassillo

1 week ago | forbes.com | John Cassillo

LOS ANGELES, CA - OCTOBER 31: Jeanie Buss attends a basketball game between the Los Angeles Lakers ... More and the Detroit Pistons at Staples Center on October 31, 2017 in Los Angeles, California. (Photo by Allen Berezovsky/Getty Images)Getty ImagesWith the NBA due to crown its seventh different champion in seven years when the 2025 Finals conclude, expansion was already going to be at the top of the agenda, according to recent remarks from Commissioner Adam Silver.

1 week ago | themeasure.net | John Cassillo

A month after Stone Face Memes topped YouTube as its most-seen creator, movie-focused creator Eggdar achieved the same feat. Data from Tubular Labs shows that Eggdar grew to 96.6 million unique U.S. viewers on YouTube in May 2025; all on the strength of short movie memes repeatedly displayed on top of the same face. Eggdar’s success showcases how independent creators are using Shorts to grow significant exposure on YouTube, even without high production value, IP rights or any real audio.

1 week ago | themeasure.net | John Cassillo

The most important source of site traffic is actually from audiences already on your pages, as new research from Chartbeat highlights in its new report: Decoding Internal Traffic. Chartbeat data from 2025, derived from over 4,000 websites in 70 countries shows that internal traffic accounts for 40% of pageviews.

1 week ago | tvrev.com | John Cassillo

Round 3John: Green Bay Packers at Dallas Cowboys (Week 4)I’m not high on the Cowboys’ championship hopes this year, but that rarely matters when it comes to TV tune-in for that team. And with this game in week four, there’s the extra benefit of the eventual Dallas letdown not being obvious yet for primetime audiences.

1 week ago | themeasure.net | John Cassillo

While Shorts have taken over YouTube from a strict views standpoint, watch-time is increasingly guided by videos with durations of 20 minutes or longer. New Tubular Labs data – first shared with Bloomberg – reveals that over 57% of YouTube's minutes watched in 2025 (through May 31) were delivered by videos of 20-plus minutes. The data showcases the stark difference in results depending on what creators are measuring and what intended audiences are actually watching.