John Cassillo
Analyst and Contributor at TVREV
@TVREV analyst, former managing editor & Syracuse football obessive at @NunesMagician. No longer here. Reach out at jcassilloii (at) yahoo (dot) com.
Articles
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5 days ago |
tvrev.com | John Cassillo
Beyond MLB’s own dominance here, the Los Angeles Dodgers and New York Yankees account for another 19.6% of the league’s TikTok views, and combined with the next four teams (Cardinals, Red Sox, Giants and Pirates) that’s six clubs and the league accounting for close to 73% of TikTok views. Engagement isn’t much different either. MLB has 43% of engagement, followed by the Dodgers (14.4%), Yankees (8.7%), Giants (3.8%), Red Sox (3.6%) and Cardinals (3.1%).
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5 days ago |
themeasure.net | John Cassillo
A short-format video gaining viral steam on TikTok is not necessarily news. The platform was built on the idea, after all. Despite that fact, though, sometimes a video gains so much steam that it demands more attention. So is the case with pomeranian-focused account PomKori, which has scored 1 billion views already on TikTok since April 26 – and for what's technically an ad for mobile game Block Blast.
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6 days ago |
themeasure.net | John Cassillo
As fans wait for the NBA Finals to start on June 5, it's worth a look at which advertisers were the playoffs' most-seen over the course of the first three (largely exciting) rounds. Data from iSpot shows the top brands by household TV ad impressions during the NBA Playoffs, and uncovers interesting stories around how various advertisers approached the games differently.
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1 week ago |
forbes.com | John Cassillo
It didn’t take long for the expanded, 12-team College Football Playoff to start tweaking its format – with more adjustments likely to come. After one season of granting first-round byes to the top four conference champions, the College Football Playoff announced last week that it would move to a straight seeding model, issuing byes to the top four teams whether they won their respective conference titles or not.
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1 week ago |
tvrev.com | John Cassillo
Tubular Labs data, in chart form above, reveals that Cocomelon properties have seen reach grow on YouTube in the U.S. — climbing by about 15 million unique viewers since April 2024. The 75.1 million unique viewer total in April 2025 made Cocomelon one of the top 15 domestic media properties, with a reach that outpaces every other digital-first kids programming other than its own parent company Moonbug (113.2 million).
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RT @jonmoxIeys: yall rly trying to watch this rangers team without igor https://t.co/jctanzWrud
RT @BrentAxeMedia: A euphoric JMA Dome after @CuseFootball recovers a fumble in overtime and beats Virginia Tech 38-31. SU is bowl eligible…
Excellent read here from Amanda today around how both presidential campaigns are utilizing college football TV advertising.
Millions of viewers. Teams in swing states. Access to college-age voters and a male demographic. College football provides a strategic opportunity for presidential candidates. This year CFB has become another battleground for Trump and Harris. My story: https://t.co/tydXrx7Mhx
