John Cassillo
Analyst and Contributor at TVREV
@TVREV analyst, former managing editor & Syracuse football obessive at @NunesMagician. No longer here. Reach out at jcassilloii (at) yahoo (dot) com.
Articles
-
4 days ago |
themeasure.net | John Cassillo
Think that Fox News and CNN viewers are completely different groups? Think again. Data from Tubular Labs shows that over the last six months, Fox News' YouTube audience has 42% overlap with CNN's entire social video audience; meaning that 42% of Fox News viewers are watching CNN on at least one platform.
-
1 week ago |
themeasure.net | John Cassillo
As YouTube Shorts take over viewing habits, even sports videos aren't immune. For U.S. sports videos on YouTube, just 35% of uploads in 2025 are under 30 seconds. But at the same time, those videos account for 53.2% of views – according to data from Tubular Labs. Shorts' dominance extends even further when including 31-60 second videos as well:Overall, videos running for a minute or less accounted for 76.2% of U.S. sports genre views, but just 51.6% of uploads.
-
1 week ago |
themeasure.net | John Cassillo
Over on TVREV, I wrote about NBA and NHL postseason ratings this year, and the factors that might impact audiences tuning in (or not). Key to that was the fact that since 2021, both leagues have lacked long runs of success from the nine teams located in its biggest markets, New York and Los Angeles. Early in the first round, the NBA enjoyed big TV audience wins, while the NHL did not.
-
1 week ago |
tvrev.com | John Cassillo
But if you look at the breakdown above, it’s a sea made up largely of first-round exits (38%) or complete misses (40%) for New York and L.A.-area squads. For the NHL, you could argue this is a much bigger deal. Two of the league’s most popular teams, the Toronto Maple Leafs and Montreal Canadiens, play in Canada, and the postseason field is regularly littered with teams either in small markets or non-traditional markets.
-
2 weeks ago |
themeasure.net | John Cassillo
Given the ability to target specific (and local) consumers via streaming, it's a popular place for quick-serve advertising. And even as Chick-fil-A seems to dominate the overall QSR category in terms of streaming footprint, Starbucks jumps above the competition when it comes to the coffee side of QSR – as streaming data from iSpot highlights. From Jan.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 2K
- Tweets
- 52K
- DMs Open
- No
RT @BrentAxeMedia: A euphoric JMA Dome after @CuseFootball recovers a fumble in overtime and beats Virginia Tech 38-31. SU is bowl eligible…
Excellent read here from Amanda today around how both presidential campaigns are utilizing college football TV advertising.
Millions of viewers. Teams in swing states. Access to college-age voters and a male demographic. College football provides a strategic opportunity for presidential candidates. This year CFB has become another battleground for Trump and Harris. My story: https://t.co/tydXrx7Mhx
RT @MLS: Riqui Puig scores and pays homage to the @Dodgers. ⚾️ @LAGalaxy // Audi #MLSCupPlayoffs https://t.co/31WdBZNWJz
