John Mazur

1 week ago | fastcompany.com | John Mazur

If you’ve ever been pulled into a crisis “war room” with PR and legal during your career, you know it’s not a fun place to be. When a retail brand goes viral in the wrong way, leaders are usually left scrambling to understand what happened, communicate updates, and develop a plan of action. A slow or inadequate response can damage the brand for years to come.

Jan 16, 2025 | streetfightmag.com | John Mazur

The beginning of the year is a big moment for gyms, with some reporting more than a quarter of their annual signups in January alone. But keeping those customers is a different story. With the FTC’s new click-to-cancel rule making it easier than ever to cancel gym memberships, gyms must rely on deep customer intelligence to create experiences that keep customers coming back for more. Price is a top consideration for consumers in 2025, and recent research found that 62% believe gyms are overpriced.