John McCarthy

1 month ago | thedrum.com | John McCarthy

Goodwin, the founder of consultancy All We Have Is Now and author of Digital Darwinism, has built a reputation as one of the world’s most insightful and challenging voices on digital transformation, marketing strategy and technology. A sought-after keynote speaker and expert commentator, he now turns his focus to The Drum’s global audience. Want to go deeper?

2 months ago | thedrum.com | John McCarthy

They say the customer is always right. David Ogilvy even suggested that the customer is your wife and, therefore, no moron. Now it’s time for a new paradigm shift, where budget airline Ryanair points out that the customer is… bald.

2 months ago | flipboard.com | John McCarthy

6 hours agoCanadian Travel To US Plummets Following Trump’s Tariff ThreatsCanadians, once the top international visitors to the US, are staying home. After US President Donald Trump’s tariff threats, former Prime Minister Justin Trudeau urged people to travel domestically. It worked; February saw a 13% drop in air travel and a 23% decline in land crossings to the US compared to last year, according to Statistics Canada.

2 months ago | thedrum.com | John McCarthy

Last year, Murphy returned to Ogilvy, this time as UK Group CEO. It’s the agency where he started his career before co-founding Adam&EveDDB and, later, New Commercial Arts, which was acquired by Ogilvy UK in September, initiating the return. So a challenge, albeit a welcome one for Murphy, is to scale up an agency that is already topping tables.

Dec 31, 2024 | thedrum.com | John McCarthy

The audio quirk designed to showcase the product’s satisfying taste, wasn't to everyone's taste. While some found the ad humorous, many criticized it for being unpleasant and disruptive. The backlash led to the creation of a "slurpless" version, which failed to quiet the controversy entirely. The brand dialed the slurp down, likely in a fully tongue-in-cheek manner, for future TVCs. And it also built on the notoriety with an "apology" campaign. Lesson: One word.