John McCarthy
Opinion Editor at The Drum
Opinion editor @thedrum. We love the people making ads, more than the ads. Let's get real honest and get some home truths out there. [email protected]
Articles
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2 months ago |
thedrum.com | John McCarthy
Goodwin, the founder of consultancy All We Have Is Now and author of Digital Darwinism, has built a reputation as one of the world’s most insightful and challenging voices on digital transformation, marketing strategy and technology. A sought-after keynote speaker and expert commentator, he now turns his focus to The Drum’s global audience. Want to go deeper?
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Mar 26, 2025 |
thedrum.com | John McCarthy
They say the customer is always right. David Ogilvy even suggested that the customer is your wife and, therefore, no moron. Now it’s time for a new paradigm shift, where budget airline Ryanair points out that the customer is… bald.
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Mar 26, 2025 |
flipboard.com | John McCarthy
6 hours agoCanadian Travel To US Plummets Following Trump’s Tariff ThreatsCanadians, once the top international visitors to the US, are staying home. After US President Donald Trump’s tariff threats, former Prime Minister Justin Trudeau urged people to travel domestically. It worked; February saw a 13% drop in air travel and a 23% decline in land crossings to the US compared to last year, according to Statistics Canada.
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Mar 11, 2025 |
thedrum.com | John McCarthy
Last year, Murphy returned to Ogilvy, this time as UK Group CEO. It’s the agency where he started his career before co-founding Adam&EveDDB and, later, New Commercial Arts, which was acquired by Ogilvy UK in September, initiating the return. So a challenge, albeit a welcome one for Murphy, is to scale up an agency that is already topping tables.
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Dec 31, 2024 |
thedrum.com | John McCarthy
The audio quirk designed to showcase the product’s satisfying taste, wasn't to everyone's taste. While some found the ad humorous, many criticized it for being unpleasant and disruptive. The backlash led to the creation of a "slurpless" version, which failed to quiet the controversy entirely. The brand dialed the slurp down, likely in a fully tongue-in-cheek manner, for future TVCs. And it also built on the notoriety with an "apology" campaign. Lesson: One word.
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RT @TheDrum: Typhoo’s purposeful rebrand wasn’t my cup of tea. Did it kill the 120-year-old icon? https://t.co/uthNMCpLJn #Opinion https://…
RT @TheDrum: If we scaled our fav restaurant, we’d ruin it. Are agencies any different? https://t.co/mLcJV3ZMzj #Opinion https://t.co/Oa05G…
I liked Joker 2. I didn't like the first one. And I understand why people don't like this one. It said something. Maybe not what it should have, but that's ok. My main issue with 1 is how predictable, on rails it was. Same can't be levied at 2
