John McGee

Dec 9, 2023 | independent.ie | John McGee

But it was too late in the season to arrest the decline. Instead, Guinness would try and reclaim the lost ground by doubling down during the busy Christmas season with a new advertising campaign. The ad was created by a team at creative agency Irish International, now BBDO Dublin, with legendary creative director Mal Stephenson at the helm and the established and talented duo of art director, Pat Hamill and copywriter, Mark Nutley providing the creative ammunition.

Dec 2, 2023 | independent.ie | John McGee

John McGee: Elon Musk’s X rating is a lesson in how not to run a companyThe social media platform is losing money and shedding usersHas Elon Musk lost the plot? Again? Telling advertisers to f**k off is not a smart thing to do, particularly at a time when the financial future of the social media platform X (formerly known as Twitter), which is already weighted down by debts of $13bn, hangs delicately in the balance.

Dec 1, 2023 | nature.com | John McGee |Pei Su |Nicholas W Bateman |Thomas P Conrads |Jeannie M. Camarillo |Jared O. Kafader

Correction to: Nature Communications https://doi.org/10.1038/s41467-023-42208-3, published online 14 October 2023The original version of the Article contained the following errors in Fig. 2: the proteoform signature ‘7125 Da’ was incorrectly labelled as ‘PSMD1’ in panels b and c; the labels ‘237 tumor pixels’ and ‘235 stroma pixels’ were incorrectly added to panel d and they have been removed in the correct version. The correct version of Fig.

Nov 25, 2023 | independent.ie | John McGee

Carried out annually by the Institute of Advertising Practitioners in Ireland (IAPI), the census, which will be published next week, shows that despite a tricky year for the industry, modest growth for 2023 can be expected across the board. Like many other industries in 2023, inflation, smaller budgets, high interest rates, rising staff and other overhead costs and weak consumer sentiment have all conspired to weigh heavily on the wider economic landscape.

Nov 18, 2023 | independent.ie | John McGee

From advertising depicting domestic goddesses, damsels in distress, fashion and beauty-fixed shopaholics right through to bumbling and clueless dads and dithering old folk, the roll call of stereotypes is long and, let’s face it, downright embarrassing.