John Still

Berlin

Head of Content at ExchangeWire

Featured in: Favicon

exchangewire.com Favicon

theguardian.com Favicon

mdpi.com

theculturetrip.com Favicon

wintersetmadisonian.com Favicon

acs.org

pubs.acs.org

Articles

GumGum's Peter Wallace on the Power of Contextual Advertising

1 week ago | exchangewire.com | John Still

GumGum's Peter Wallace on the Power of Contextual Advertising ←Back to IndexIn our latest TraderTalk, GumGum's General Manager EMEA, Peter Wallace, joins ExchangeWire CEO Rachel Smith at the legendary whiteboard. In this episode, Peter talks us through the power of contextual advertising, and how GumGum's Mindset Graph can help advertisers think outside of the box.
“Infrastructure must build trust—not just scale”: Q&A with Ruben Niet, digitalAudience - ExchangeWire.com

1 month ago | exchangewire.com | John Still

ExchangeWire sat down with Ruben Niet, CEO of digitalAudience, to discuss data distribution, digital identity and the power of clean rooms. Privacy rules are getting stricter everywhere, but they’re not the same everywhere. What’s allowed in Sweden might be off-limits in Germany. That means marketers need tools that aren’t just compliant by default, but adaptable by design.
Can UK Commerce Become the Next Advertising Powerhouse?

2 months ago | exchangewire.com | John Still

David Fieldhouse, head of commerce, GroupM, gives his thoughts on how acceleration of retail media is a boost to UK commerce, and can bolster its advertising prowessThe well-documented rise of retail media continues to accelerate. All charts tracking the sector’s ad spend point in the same direction - up, up, and up. Our latest This Year, Next Year data shows UK retail media and commerce growing 17.7% year-on-year, making it the second fastest growing channel after streaming in the UK.
How AI-Driven SPO is Reshaping Programmatic Efficiency

Mar 3, 2025 | exchangewire.com | John Still

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, transparency, and ROI, while also addressing challenges like bid duplication, fragmented CTV supply chains, and MFA site proliferation. The biggest challenge today is wasted ad spend—from bid duplication to unnecessary intermediaries inflating costs.
Driving results: VIOOH and JCDecaux Mexico elevate the Mazda CX-70 launch through programmatic DOOH campaign

Feb 25, 2025 | exchangewire.com | John Still

The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City. DOOH has rapidly emerged as one of the most dynamic advertising mediums, achieving over 20% growth for two consecutive years.
How to Navigate the Revolving Door

Feb 25, 2025 | exchangewire.com | John Still

Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how to avoid getting it wrong…There’s an abundance of irritating cliches that do the rounds in our industry.
Unlocking the Creative Potential

Feb 25, 2025 | exchangewire.com | John Still

In the first of our series on pDOOH and independent agencies in association with JCDecaux, we met Laura Jordan Bambach of Uncharted to discuss the potential of OOH and why creative agencies need to harness it properly. As yet pDOOH is a very under exploited medium. Given the myriad data sources that could be leveraged to create dynamic, contextually interesting creative, it’s a bit disappointing that the opportunity is still not being maximised.
What’s the State of Retail Media in 2025?

Feb 19, 2025 | exchangewire.com | John Still

In this op-ed, Matt Farrington, president, trading & investment, APAC at Dentsu dives in to the state of retail media, and the challenges and opportunities for the year ahead…As we were expecting, 2024 delivered another year of rapid growth in the global retail media market.
ATS Singapore, London and Tokyo 2025: What to Expect

Feb 10, 2025 | exchangewire.com | John Still

Our ATS events series is back for 2025, landing in three global hubs: Singapore, London, and Tokyo. Here’s what to expect, and where to get your tickets... The events bring together industry leaders to discuss the latest trends and innovations in ad tech, media, and more. Here’s a quick taster of what to expect at each event, and where to get your tickets early to guarantee the best prices…ATS Singapore 2025Scheduled for July 2 2025, ATS Singapore will take place at Marina Bay Sands.
Is Attention the measurement 'silver bullet'?

Feb 6, 2025 | exchangewire.com | John Still

Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark Smith takes a look…Metrics like reach and viewability have long been standard-bearers for assessing the impact of marketing content. But there is a growing belief – and evidence – that attention could finally be about to make the move from secret weapon of the early adopters, to a potentially transformative metric to rival or even eclipse them.