Jon Bird
Executive Director at VML
Executive Director, Retail & Shopper at VML. Jon tweets about all things retail - the new, the notable, the inspiring.
Articles
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Nov 20, 2024 |
forbes.com | Jon Bird
We Australians and New Zealanders have always prided ourselves on being ahead of the pack when it comes to technology adoption and usage. One Kiwi website notes that “thinking is less rigid in NZ, and we’ve always been a nation of early adopters”. The Australian Treasury says that we are an “innovation-ready nation…being early adopters of new technologies”. The phrase is so deeply embedded in our two countries’ national psyches that it has become accepted wisdom.
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Nov 17, 2024 |
vml.com | Jon Bird
Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions We called our holiday shopping trends and predictions report “The Power of Peak”. And it turned out to be a “powerful peak” indeed. In fact, it was more of a mountain range than a single peak as brands and retailers stretched sales from what was originally a day a few years ago (Black Friday/Singles’ Day) to a month or more of discounts now.
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Sep 17, 2024 |
forbes.com | Jon Bird
“Attention Shoppers: Internet Is Open.” That’s how The New York Times reported the first true online shopping purchase, in 1994 – a CD sold from one friend to another, 300 miles apart, for $12.48, plus shipping costs. Three decades on, retail e-commerce sales worldwide will top $6.3 trillion this year, and today’s shopper is unrecognizable to his or her primitive counterpart.
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Jul 21, 2024 |
forbes.com | Jon Bird
The curtain has just come down on Amazon Prime Day 2024 around the world. And while Amazon takes a bow for a “record-breaking” Prime Day ($14.2bn revenue in the US, +11.2% YoY; £1.3bn in the UK, +8.8% YoY), the real main event is Q4 and the holiday shopping season. So what is waiting in the wings for retailers these holidays? Prime Day provides some strong indicators. Overall, it’s shaping up to be a positive end to the year.
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Jun 13, 2024 |
forbes.com | Jon Bird
Voice commerce was going to be the Next Big Thing. Until it wasn’t. Right from the very beginning the promise of voice assistants was that they would change the way that we ordered goods and services. Naturally, the likes of Siri and Alexa initially seduced us with the then magical ideas of summoning up music, setting alarms and meetings, checking the weather and automating our lights. “I Just Spoke to the Future And It Listened”, cooed Gizmodo about the first Amazon Echo.
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Petrol is through the roof, consumers are questioning their daily coffee habit. Yes, value is back in vogue. But what's the right value equation for brands and retailers? New post on Forbes: https://t.co/EX7ZEMHNNr
Consumers have shrugged off price increases in recent times, but patience (and pocketbooks) may be wearing thin. New Forbes post: https://t.co/lXfMZHOpcb
OMG for Aussie retailers as Omicron bites. New post in Forbes. https://t.co/kH3eaKCeDr
