Jon Springer

New York

Senior Reporter at Ad Age

I write about beverages and sports for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social

Articles

US Open campaign features rapper Mustard

1 week ago | adage.com | Jon Springer

He’s plowing momentum from a Super Bowl appearance into a tennis Grand Slam, but it won’t be the first time Mustard takes the court.
Leo Burnett's ad for a Field Museum blood-fest wins a coveted industry honor

2 weeks ago | chicagobusiness.com | Jon Springer

“Blood Appétit,” which transformed a museum exhibit into macabre meals, took home the Grand Effie Award at the 2025 Effie Awards Gala in New York Thursday night. Leo Burnett Chicago, with contributing ad agencies Publicis North America, Aisle Rocket and PXP Studios, created “Blood Appétit” on behalf of the Field Museum in Chicago and its “Bloodsuckers: Legends to Leeches” exhibit, which explored how blood is a life-sustaining source of nutrients for animals such as vampire bats and leeches.
Effie Awards 2025—Leo Burnett’s blood work takes the Grand Effie, CeraVe and Change the Ref named most effective brands

2 weeks ago | adage.com | Jon Springer

“Blood Appétit,” which transformed a museum exhibit into macabre meals, took home the Grand Effie Award at the 2025 Effie Awards Gala in New York Thursday night.
Top 5 sports marketing ideas May 2025: NHL, NBA, WNBA, Pepsi

2 weeks ago | adage.com | Jon Springer

Sports leave behind a collection of moments that live on in highlight reels—but the best of them colonize fans’ souls. Campaigns for the NBA and Stanley Cup Finals are built on the latter, while the WNBA, whose 2025 season has just begun, prepares fans for the moments that lie ahead.
How Surfside is riding the vodka tea popularity

2 weeks ago | adage.com | Jon Springer

Trend watchers in the adult beverage world are anticipating another big summer for vodka teas and lemonades, as consumers coming of legal drinking age skip past bitter-tasting and filling beer for the easy-to-drink, sweet tastes they grew up with.
Dos Equis hires Publicis-owned LePub as its creative agency of record

2 weeks ago | adage.com | Jon Springer

Dos Equis has hired Publicis Groupe creative agency LePub NYC as its creative agency of record. The Mexican import is owned by Heineken USA, which already works with LePub for its flagship Heineken brand as U.S. and global agency of record.
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety

2 weeks ago | adage.com | Jon Springer

Years before TikTokers started experimenting with tea bags steeped in Sprite bottles, the idea began bubbling up inside Coca-Cola’s Atlanta headquarters, thanks to some interns.
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine

3 weeks ago | adage.com | Jon Springer

Keurig Dr Pepper has dismantled its internal creative agency, known as Liquid Sunshine, as it moves away from an in-house creative model and shifts work to external firms.
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back

3 weeks ago | adage.com | Jon Springer

Casamigos, the tequila brand that soared to success behind the charisma of co-founder George Clooney, has a whole new cast on board.
How Gatorade, with a boost from Kendrick Lamar, and Bodyarmor are refueling sports-drink marketing

1 month ago | chicagobusiness.com | Jon Springer

As the threat from an influencer brand fades, and having chased down and replicated a runaway product innovation, the sports-drink market once again looks very much like a battle between Coke and Pepsi. Now, if they could only get the category to grow.