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Nov 24, 2024 | 
medium.com | Jonathan Lin
When a brand is DYING, you have two choices in rebranding: a gentle evolution — where history and identity are refined — or a bold revolution, where total transformations reset the narrative. JAGUAR NEEDED A REVOLUTION, and for good reason. For years, Jaguar has struggled with declining sales and fading relevance. The traditional strategy of targeting elite, older consumers simply wasn’t working anymore. The brand needed more than a refresh — it needed resurrection.
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Aug 19, 2024 | 
medium.com | Jonathan Lin
As a designer, I’ve always believed that good design strikes a balance between form and function. It’s about creating something that’s not just visually appealing but also effective in solving a problem. That’s why the new Paris 2024 Olympic pictograms, or “coats of arms,” leave me with mixed feelings. On one hand, they’re a bold reimagining of what Olympic symbols can be. On the other, they seem to lose sight of the practical functionality that has made past Olympic pictograms so effective.
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Feb 22, 2024 | 
jom.media | Athena Thang |Jonathan Lin |Sim Jiaying |Sudhir Thomas Vadaketh
A former garment workers’ dormitory on a quiet Chiang Mai backstreet is an unlikely place to witness South-east Asia’s media rebirth. Last November, I was there to meet Sonny Swe, the co-founder of Frontier Myanmar, a news and business magazine whose strident independence since 2015 has won it the adoration of fans and the ire of the junta.
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Feb 16, 2024 | 
journals.ametsoc.org | Jonathan Lin |Kerry Emanuel
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Feb 15, 2024 | 
jom.media | Jonathan Lin |Tsen-Waye Tay |Charmaine Poh |Sudhir Thomas Vadaketh
National servicemen can expect to face violence not only from their enemies, but sometimes their comrades too. In May 2018, Kok Yuen Chin, a 22-year-old corporal with the Singapore Civil Defence Force, was celebrating his imminent “operationally ready date (ORD)”. As part of the festivities, his fellow servicemen had chucked him into a 12m-deep pump well at their fire station. After more than 30 mins in the water, during which his colleagues had tried to save him, Kok drowned.
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Feb 8, 2024 | 
jom.media | Jonathan Lin
Dear reader,Jom’s essay of the week: “Affordability in the lion city: is Singapore’s public housing model built to last?” by Jonathan Lin, is a clear, crisp explanation of the great HDB conundrum. Read this now so you’re well informed before chatting with your aunties, uncles, and cousins about housing this weekend. A huge shout-out to Anngee Neo too, for her incredible accompanying illustrations, which capture the dilemma so poignantly.
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Feb 8, 2024 | 
jom.media | Jonathan Lin |Tsen-Waye Tay |Charmaine Poh |Sudhir Thomas Vadaketh
Singapore’s public housing model is often heralded as a massive success. Over 80 percent of the resident population lives in a Housing and Development Board (HDB) flat, of which about 90 percent own them. These high rates of public housing ownership are quite rare, globally, earning HDB plaudits while its work has been turned into case studies at top universities around the world. “Lessons from the best public housing program in the world”, headlined an article from The World Bank in 2018.
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Jan 11, 2024 | 
gamerescape.com | Jonathan Lin
Final Fantasy XIV Patch 6.55 - Growing Light Content Update 11 Jan 2024 0 Square Enix has just updated the special site for Final Fantasy XIV’s Patch 6.55. The first major update is the last Main Story Quest update for the expansion. A new character and new job will be making an appearance as an unexpected visitor looks for the Warrior of Light at the Baldesion Annex. Another update coming along in 6.55 is the Gilded Araya trial.
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Nov 2, 2023 | 
news.climate.columbia.edu | Jonathan Lin |Suzana J. Camargo
Will Events Like Hurricane Otis Become More Common? Hurricanes can sometimes undergo rapid intensification, which by definition is an intensification of 35 knots, or 40 miles per hour, in a 24-hour window. To give a sense of how fast this intensification is, 35 knots is the difference between a Category 1 hurricane and a Category 3 hurricane.
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Nov 1, 2023 | 
news.columbia.edu | Jonathan Lin |Suzana J. Camargo
Hurricanes are powerful storms that bring about destructive winds, rain, and storm surges. The strength of hurricanes is typically defined through their intensity, or the sustained maximum wind speeds. In general, hurricanes gradually intensify and then decay, though their intensity can fluctuate through their lifetime due to various factors.
