Jonathan Wall

2 weeks ago | golfdigest.com | Jonathan Wall

FORT WORTH, Texas — The phone started ringing early and often on Monday morning. It's a sound J.J. Van Wezenbeeck, Titleist’s director of player promotion, has become accustomed to hearing every May when new product is released. Even years are metalwoods, odd years are irons. It didn't take players long to realize it was an iron year when photos hit social media. "The phones were pretty busy when we leaked photos on Monday morning," Van Wezenbeeck said.

2 weeks ago | golfdigest.com | Jonathan Wall

If you missed the release of Paradym Ai Smoke Triple Diamond Max last season, don’t worry, you weren’t the only one. Initially seeded on tour to pros looking for a slight uptick in spin and off-center forgiveness, the driver quickly became Callaway’s most-played model on tour in 2024. Tour demand generally leads to retail demand, which is why we’re seeing Callaway add Elyte Triple Diamond Max to this year's lineup.

2 weeks ago | golfdigest.com | Jonathan Wall

The compact shape and thin topline on TaylorMade’s P770 might scream, “You are not that guy.” Players' irons are designed for golfers with above-average ball-striking, and maybe your ball-striking isn’t consistent. But there’s always an exception to every rule — and P770 is it. Before the P770 came along, there was P790. The iron ushered in the beginning of a new player's distance category that took the industry by storm.

2 weeks ago | golfdigest.com | Jonathan Wall

Ping’s G440 is something special. And when I say special, I mean it could wind up being one of the most complete lineups we’ve ever seen in the company’s storied history. Yeah, it’s that good. Ping has ranked near the top in off-center performance for decades — one of the most important driver attributes for the average weekend golfer. No one wants an unforgiving driver. But stability generally came at a cost. I like to think about each performance attribute as a lever.

3 weeks ago | golfdigest.com | Jonathan Wall

CHARLOTTE — Vokey tour rep Aaron Dill doesn't stand still for long during a major championship week. One second he's offering wedge feedback on the range, the next, he's back in the Titleist truck building a fresh lob wedge for a club pro who might be lucky to see him once per year. It's all about making sure the best players in the world are squared with their scoring tools before Thursday morning.