Joseph Bonnici

Dec 1, 2023 | strategyonline.ca | Christopher Lombardo |Joseph Bonnici

In time for World AIDS Day (Dec. 1), Biopharma giant Gilead is telling community stories about a shared vision of a world without HIV. Bensimon Byrne, Gilead’s global AOR partner, developed the strategy, creative, and the global media buy for “The Together Campaign,” targeting nine international markets, Canada included.

Nov 30, 2023 | adland.tv | Joseph Bonnici

As a committed ally, White Ribbon releases Short Life Stories addressing violence against the transgender communitiesOver sixty per cent of Canadians fear for the lives of transgender people given the divisive, hateful climateWhite Ribbon launches its newest campaign, Short Life Stories which follows the life of a transgender woman from her transition onward.

Nov 16, 2023 | strategyonline.ca | Justin Crann |Egale Canada |Joseph Bonnici

White Ribbon, which aims to end gender-based violence, is wading into one of today’s most contentious social issues. “Short Life Stories,” its new campaign and film, addresses the rise of violence and hate against the transgender community, both in Canada and globally. “This is backed up by statistical data in virtually all countries,” says Joseph Bonnici, chief creative officer for Tadiem, which worked on the film and campaign through its creative agency, Bensimon Byrne.