Josh Bornstein

Feb 7, 2025 | smh.com.au | Josh Bornstein

Principal, Maurice Blackburn February 7, 2025 — 7.30pm February 7, 2025 — 7.30pm, register or subscribe to save articles for later. Add articles to your saved list and come back to them any time. In the social media age, satire is highly risky because it can be so easily misunderstood or deliberately misrepresented. In the early days of social media in 2013, US public relations executive Justine Sacco posted an edgy joke on Twitter, satirising US insularity and racism.

Nov 3, 2024 | betterreading.com.au | Josh Bornstein |Labour Law

Josh Bornstein talks to Cheryl about corporate power, free speech, and the urgent need for a unified progressive agenda to tackle the various social and political crises confronting society today. His latest work, Working For The Brand, is out now.

Oct 31, 2024 | crikey.com.au | Josh Bornstein

Would it all have turned out differently had InterActiveCorp stared down the online mob? In December 2013, a public relations executive with the company, Justine Sacco, posted a joke on social media, satirising American insularity and racism. Sacco was about to board a flight to South Africa, from where her anti-apartheid family had emigrated, when she tweeted: “Going to Africa. Hope I don’t get Aids. Just kidding, I’m white.” While Sacco was in the air and offline, her tweet went viral.

Oct 30, 2024 | australianbookreview.com.au | Josh Bornstein |Arts Highlights

Would it all have turned out differently had InterActiveCorp stared down the online mob? In December 2013, a public relations executive with the company, Justine Sacco, posted a joke on social media, satirising American insularity and racism. Sacco was about to board a flight to South Africa, from where her anti-apartheid family had emigrated, when she tweeted: ‘Going to Africa. Hope I don’t get Aids. Just kidding, I’m white.’ While Sacco was in the air and offline, her tweet went viral.

Oct 6, 2024 | theguardian.com | Josh Bornstein

Corporations now invest more than ever in their brands, which proclaim that they care, are imbued with commendable purposes and are activists for social betterment. In reality the corporate-brand industry is a form of ethics-washing. When threatened, the brand is unforgiving and ruthless. And as social media use has reduced our attention span to 45-second bites and upended our lives and culture, it has also threatened the brand.