Josh Carpenter

4 days ago | sportsbusinessjournal.com | Josh Carpenter

LIV Golf today is officially announcing a partnership with Salesforce that will integrate its digital labor platform, Agentforce, across the league. Two new front-facing products will emerge as part of the deal. The Fan Caddie powered by Agentforce is a second-screen experience within LIV’s app where users can receive customized highlights, scoring updates or other data. Additionally, the Agent Caddie powered by Salesforce will be integrated into LIV’s TV broadcasts.

5 days ago | sportsbusinessjournal.com | Josh Carpenter

The PGA Tour has extended another longtime title sponsor, with John Deere signing on for the annual Quad Cities event through 2030. The company in 2023 signed a three-year extension that was set to expire after next year’s event. John Deere is the tour’s second-longest tenured title sponsor (1999), behind only AT&T for the AT&T Pebble Beach Pro-Am (1986). AT&T’s deal for the Signature event expired in 2025, but there’s been optimism this spring about AT&T doing an extension.

6 days ago | sportsbusinessjournal.com | Josh Carpenter

The Masters opened up its ticket lottery application on Sunday, and it appears the tournament has raised prices for 2026. Patrons can apply for four tickets per day on Monday, Tuesday and Wednesday. If chosen, those tickets will cost patrons $125 each on Monday and Tuesday, and $150 on Wednesday, which includes the Par 3 contest. Tickets on Monday-Wednesday for this year’s tournament cost $100. Tournament day tickets also appear to be going up in 2026.

1 week ago | sportsbusinessjournal.com | Josh Carpenter

CBS on Saturday introduced more tech to its PGA Tour broadcasts, airing a moving drone shot for the first time during the third round of the Travelers Championship. CBS has continued trying to innovate its broadcasts in recent years, introducing new swing analysis tools as well as walk-and-talk interviews and reverse tracers. Saturday, which showed Tom Kim’s shot on the sixth hole at TPC River Highlands, marked the first moving drone shot for the network.

1 week ago | sportsbusinessjournal.com | Josh Carpenter

The PGA Tour on Tuesday approved changes to the Tour Championship, eliminating the much-maligned staggered start format that’s been in place for the last six years. The tournament going forward will be stroke play, and the tour also approved a change to the prize money distribution, which will further reward the winner of the FedExCup. The exact monetary distribution wasn’t immediately clear. The tournament will also remain a 30-player field.