Josh Liberatore

1 week ago | athletechnews.com | Josh Liberatore

Several New York City fitness entrepreneurs are teaming up in a bid to transform the way NYC’s big-box gyms do boutique-style group fitness. Joey and Nada Foley, the co-founders of Pedal House, have created House of Heroes, a boutique fitness collective bringing premium group fitness programming to big-box gyms and franchise operators across NYC. The new brand includes the Foleys’ boutique fitness concepts Pedal House (cycling) Pure House, Power House (mat Pilates) and Punch House (boxing).

1 week ago | athletechnews.com | Josh Liberatore

David, a fast-growing protein bar brand co-founded by RXBar’s Peter Rahal, has raised $75 million in a Series A round as it looks to expand distribution and accelerate product development. The Series A round was led by Greenoaks with participation from Valor Equity Partners. It comes on the heels of David reeling in $10 million in seed funding last year, bringing the brand’s total amount raised thus far to $85 million.

1 week ago | athletechnews.com | Josh Liberatore

The wellness and recovery market has become crowded with gadgets from red light beds to PEMF mats to breathwork apps and more. This new wellness era is exciting, but it also leaves many enthusiasts with a fundamental question: how can you fit everything into one routine? Ammortal has an answer: combine multiple modalities into a single experience that improves physical performance, calms the nervous system, supports cellular health and more.

2 weeks ago | athletechnews.com | Josh Liberatore

ClassPass has fundamentally changed the boutique fitness industry since its inception in 2013, giving wellness enthusiasts around the world the ability to try new studios at the touch of a button, all without being tied down to a long-term membership. But not everyone is a fan of the popular platform that lets people book fitness classes and wellness appointments at discount rates.

2 weeks ago | athletechnews.com | Josh Liberatore

The American fitness industry’s hopes of making gym memberships count as tax-free medical expenses took a major step forward on Thursday when the House of Representatives passed President Trump’s sweeping new tax bill. Narrowly passed in the house on Thursday by a vote of 215-214, the bill contains language that would allow “qualified sports and fitness expenses,” including gym memberships and certain fitness classes, to count as tax-free medical expenses.