Josh Liberatore

1 week ago | athletechnews.com | Josh Liberatore

For Jason Wagner, the hardest part about committing to a fitness regimen isn’t the mental grind of sticking to a routine or the pain of pushing through periods of physical exhaustion. Wagner struggles with those things, as does just about anyone who’s ever stepped foot inside a gym or fitness studio. But his core struggle hits at something more fundamental to the human experience: acceptance.

1 week ago | athletechnews.com | Josh Liberatore

FIBO 2025 wrapped up in Germany this past weekend and one thing was clear from the event: the fitness industry is growing in Europe – and across the world. According to FIBO, over 150,000 people from 129 countries attended the four-day fitness industry show and conference, held from April 10-13 in Cologne, Germany. Attendees included C-suite executives, influencers and a large number of fitness consumers.

1 week ago | athletechnews.com | Josh Liberatore

COLOGNE, GERMANY – Purpose Brands sees significant potential for its two biggest entities – Anytime Fitness and Orangetheory Fitness – to expand across Europe, its executives shared.  Athletech News spoke with Purpose Brands CEO Tom Leverton and executive vice president of international development Sander van den Born during the FIBO 2025 trade show held in Germany, to get their thoughts on the fast-growing European fitness market.

1 week ago | athletechnews.com | Josh Liberatore

Fitness facilities in the United States are getting significantly younger, according to a new report from the Health & Fitness Association (HFA), a development that comes as Gen Z continues to assert its power as the “wellness generation.”Facilities are also skewing more male, HFA found, an interesting post-pandemic shift given the rise in women’s interest in strength training and the proliferation of social media content from female fitness influencers.

2 weeks ago | athletechnews.com | Josh Liberatore

COLOGNE, GERMANY — Many gyms aren’t doing enough to create engaging digital experiences for their members, and they risk getting left behind, industry executives believe. During a lively panel held Thursday at the FIBO 2025 fitness trade show held in Cologne, Germany, fitness executives discussed why operators need to improve when it comes to embracing digital tools, especially if they want to appeal to digitally native Gen Z.